Reaching Audiences in the Era of Fragmented Privacy Regulations
It comes as no surprise that data privacy continues to be a hot topic in 2024. Several new state privacy laws aimed at protecting consumer data are going into effect in the coming months... Read more
Expanding Fast
Shopping Features in Social Apps Driving the Evolution of Digital Commerce
Fall Targeting Guide 2024
Comscore and Snowflake: A Vehicle for Privacy Compliant and Frictionless Data Delivery at Scale
Comscore’s Advocacy and Political Solutions Yielding Client Success for Voter Mobilization and Engagement
2024 Summer Games Audience Targeting Guide
Comscore and Snowflake: A Vehicle for Privacy Compliant and Frictionless Da...
Unlocking Potential at the Upfronts
Political TV Ad Exposure Targeting
New segments available exclusive to The Trade Desk users help political advertisers drive incremental reach over linear through digital channels including CTV.
Transforming Consumer Validation Into Campaign Success
Safely Navigating Election Advertising in 2022: A Q&A with L2 and Comscore
Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting
Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting. Explore high performing audience segments acros...
Can cookie-free audiences perform as well as cookie-based ones? Spoiler Ale...
Cookieless Audience Targeting Partnership Series
What happens to ad targeting if user tracking goes away?
Introducing Comscore Predictive Audiences