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One week into the lockdown: online media consumption in India

On March 24, India ordered a nationwide lockdown for 21 days. In the article that follows, we look at how consumers in India are adjusting to these new constraints and how digital content consumption...

The value of female sports audiences

In Comscore’s recent whitepaper, The Danger of Trusting Advertising Truisms, created in partnership with Campaign, we investigated the impact of relying on common assumptions about audiences and how t...