Executive Vice Chairman and President
Bill Livek has been in the business of measuring consumer behavior for more than three decades. As Executive Vice Chairman & President for comScore, his passion for the media, marketing and entertainment industries spurs him to be a driving force for innovation in audience measurement.
Bill says his mission at comScore is to accelerate the pace of that innovation, and offer an improved solution for cross-platform measurement, not available anywhere else.
“Our expertise and information assets enable us to provide the most granular measurement solutions that reflect the ever-changing way that people are consuming content across platforms."
Bill draws upon his industry experience and audience measurement expertise as a frequent speaker at advertising industry events.
Prior to joining comScore, Bill served as Vice Chairman & Chief Executive Officer at Rentrak, where he spearheaded the next generation of products to precisely measure movies and TV everywhere. Bill previously served as Co-Chair/Co-Owner of Simmons Market Research Bureau, Co-Founder of Transactional Data Solutions (an LLC with MasterCard), Co-President of Experian Research Services, Vice President of Sales/Marketing for Arbitron and was a principal shareholder in Birch Research, which was later integrated into Scarborough Research, where he served as President and CEO.
When he’s not busy overseeing the advancement of comScore’s cross-platform initiative, Bill loves riding his road bicycle about 100 miles a week. His idea of a great vacation is a scenic, week long bike trip.