What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape
Transparency, optimisation and sound measurement are critical to getting the most from your digital advertising investment. If you can’t measure that your ads are seen, by the right audience, in the right environment and free from non-human traffic, then you risk missed ROI and wasted investment.
Ben Martin, Marketing Insights Director will present the industry benchmarks for advertising deliver in the first half of the year, and a look at how brands are using Delivery and Brand/Sales Effectiveness to drive ROI in a Cross-Media World.
The CXO Leaders Summit is an invitation-only event and intended for Australia’s most senior CMOs, Customer Experience Managers and CDOs to gather together over two days to interact and engage on a range of key issues and trends currently facing the industry.