23 Jan - It’s no secret that mobile is the way of the future. But what does it take to make a successful app? Gian Fulgoni, comScore co-founder, provides answers on Yahoo Finance.
Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic
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Half of Millennial Netflix Viewers Stream Video on Mobile
3 Feb - comScore and ISBA Webinar: Lessons Learned in Digital Advertising
While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty
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8 Feb - IAB Annual Leadership Meeting 2015
The IAB Annual Leadership Meeting is the central thought leadership venue for senior voices across the marketing and advertising ecosystem. Each year digital pioneers gather at the always-sold-out event to advance the interests of our industry through powerful debate and discussion, exclusive networking, and high-level insights.
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11 Feb - Lessons Learned in Digital Advertising
While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been. Finding ways to reach consumers in the most efficient manner is vital, and being able to quantify a return on marketing investment is a must.
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11 Mar - ISBA Annual Conference
A powerful line-up will discuss topics in the three key areas of the ISBA remit. In addition to covering developments on the regulatory front, they will focus on a number of key media issues and opportunities in the online space. They will also look at some key challenges in the client-agency relationship, and how these might addressed going forward.
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