June 19, 2015

comScore Ranks the Top 50 U.S. Digital Media Properties for May 2015

RESTON, VA, June 19, 2015 – comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly ranking of U.S. online activity at the top digital media properties for May 2015 based on data from the comScore Media Metrix® and Media Metrix® Multi-Platform services. Google Sites ranked as the top multi-platform property with 242.4 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 201.1 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 95 percent.

comScore Top 50 Multi-Platform Properties (Desktop and Mobile)
 May 2015
Total U.S. – Home and Work Locations
 Source: comScore Media Metrix Multi-Platform
Rank Property

Unique Visitors/Viewers

(000)

  Rank Property

Unique Visitors/Viewers

(000)

  Total Internet : Total Audience  256,088        
1 Google Sites 242,424   26 Pinterest.com 79,085
2 Facebook 214,431   27 WebMD Health 78,054
3 Yahoo Sites 209,505   28 BuzzFeed.com 74,680
4 Amazon Sites 182,621   29 WordPress.com* 74,347
5 Microsoft Sites 176,695   30 ESPN 74,253
6 AOL, Inc. 167,803   31 Answers.com Sites 73,854
7 Mode Media 148,031   32 Zillow Group 68,604
8 Apple Inc. 141,120   33 Mail Online / Daily Mail 67,764
9 Comcast NBCUniversal 135,058   34 craigslist, inc. 65,094
10 CBS Interactive 131,637   35 TripAdvisor Inc. 64,791
11 eBay 128,630   36 Meredith Digital 63,822
12 Wikimedia Foundation Sites 120,674   37 New York Times Digital 60,419
13 Turner Digital 117,395   38 Adobe Sites 60,369
14 Linkedin 111,884   39 Netflix.com 58,963
15 Gannett Sites 111,115   40 Vox Media 57,476
16 Weather Company, The 106,332   41 Scripps Networks Interactive Inc. 57,272
17 Time Inc. Network (U.S) 104,461   42 Demand Media 55,911
18 Twitter.com 104,217   43 Vimeo 55,793
19 Hearst Corporation 90,309   44 Cox Enterprises Inc. 55,384
20 Pandora.com 88,253   45 Ask Network 54,714
21 Yelp 88,127   46 Viacom Digital 53,904
22 Wal-Mart 85,965   47 WorldNow Sites 53,765
23 Conde Nast Digital 81,104   48 Gawker Media 53,140
24 SheKnows Media 81,092   49 YP Sites 52,666
25 About 79,670   50 Fox News Digital Network 51,963

 

comScore Top 50 Properties (Desktop Only)
 May 2015
Total U.S. – Home and Work Locations
 Source: comScore Media Metrix
Rank Property

Unique Visitors

(000)

  Rank Property

Unique Visitors

(000)

  Total Internet : Total Audience  231,117        
1 Google Sites 201,066   26 Conde Nast Digital 33,319
2 Yahoo Sites 152,521   27 Dropbox Sites 31,864
3 Facebook 148,907   28 Answers.com Sites 31,125
4 Microsoft Sites 143,010   29 TripAdvisor Inc. 31,004
5 Amazon Sites 105,770   30 WebMD Health 30,282
6 AOL, Inc. 102,420   31 Pinterest.com 30,167
7 Mode Media 79,612   32 SheKnows Media 29,839
8 Wikimedia Foundation Sites 67,242   33 Zillow Group 28,697
9 eBay 66,381   34 Purch 28,207
10 CBS Interactive 62,318   35 New York Times Digital 28,029
11 Comcast NBCUniversal 56,951   36 Verizon Communications Corporation 26,297
12 Turner Digital 56,120   37 Netflix.com 25,762
13 Apple Inc. 54,383   38 Expedia Inc 25,575
14 About 44,238   39 Meredith Digital 25,278
15 Ask Network 44,192   40 Demand Media 24,486
16 Gannett Sites 43,855   41 ESPN 24,453
17 craigslist, inc. 43,180   42 Ziff Davis Tech 24,366
18 Time Inc. Network (U.S) 42,189   43 Fox News Digital Network 23,952
19 Wal-Mart 41,965   44 Vox Media 23,134
20 Linkedin 41,883   45 IDG Network 21,885
21 Hearst Corporation 38,612   46 Gawker Media 21,692
22 Adobe Sites 36,917   47 Mail Online / Daily Mail 21,674
23 Weather Company, The 35,890   48 The Home Depot, Inc. 21,648
24 Twitter.com 35,351   49 YP Sites 21,425
25 Yelp 35,002   50 T365 - Tribune 21,234

 

comScore Ad Focus Rankings (Desktop Only)
 May 2015
 Total U.S. – Home and Work Locations
 Source: comScore Media Metrix
Top 30 Syndicated Ad Focus Entities   Top 20 Ad Networks/Buy Side Networks
Rank Property Unique Visitors (000) % Reach   Rank Property Unique Visitors (000) % Reach
  Total Internet : Total Audience  231,117 100.0          
1 AddThis 219,582 95.0   1 Google Ad Network** 217,873 94.3
2 Google 195,232 84.5   2 Yahoo Audience Network** 207,411 89.7
3 ShareThis 190,044 82.2   3 Conversant** 195,404 84.5
4 Taboola 169,959 73.5   4 Criteo** 185,518 80.3
5 Yahoo Sites 152,521 66.0   5 RadiumOne** 181,569 78.6
6 Facebook.com 146,701 63.5   6 RhythmOne** 158,911 68.8
7 Outbrain 143,132 61.9   7 Exponential** 157,224 68.0
8 MSN 124,651 53.9   8 Collective Display** 157,083 68.0
9 YouTube.com 113,139 49.0   9 Gamut - Network** 156,203 67.6
10 AOL, Inc. 102,420 44.3   10 Advertising.com** 148,051 64.1
11 Amazon.com* 90,009 38.9   11 Rocket Fuel** 129,369 56.0
12 Mode Media 79,612 34.4   12 Amobee** 129,273 55.9
13 Windows Live 65,817 28.5   13 SourceKnowledge Video Network** 108,614 47.0
14 About 44,238 19.1   14 Microsoft Media Network US** 104,071 45.0
15 Ask Network 44,192 19.1   15 Media.net Contextual Ads** 84,236 36.4
16 Gannett Sites 43,855 19.0   16 Specific Media** 74,556 32.3
17 Linkedin 41,883 18.1   17 Choicestream** 71,168 30.8
18 Walmart.com 38,704 16.7   18 Undertone Networks** 71,140 30.8
19 Blogger 38,138 16.5   19 GumGum** 65,146 28.2
20 CNN 35,379 15.3   20 AdBlade Network** 63,098 27.3
21 NBC News Digital 35,376 15.3    
22 Twitter.com 35,351 15.3   Top DSP/SSP/Ad Exchange Entities
23 Yelp 35,002 15.1   1 Fulcrum5** 192,071 83.1
24 Answers.com Sites 31,125 13.5   2 Rubicon Project** 190,877 82.6
25 CBS News 30,772 13.3   3 OpenX** 155,493 67.3
26 WebMD Health 30,282 13.1   4 engage:BDR** 28,614 12.4
27 Weather Channel, The 30,181 13.1    
28 IMDb 30,096 13.0  
29 Apple.com 29,948 13.0  
30 SheKnows Media 29,839 12.9  

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in May. For instance, Yahoo Sites was seen by 66 percent of the 231 million desktop internet users in May.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

For more information: 

About comScore Media Metrix Multi-Platform
comScore Media Metrix Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About comScore Media Metrix
comScore Media Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. comScore Media Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Media Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
Founded in 1999 and headquartered in Reston, Virginia, comScore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. comScore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, comScore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Tags: Ad Networks, Multi-Platform

More like this