Brand Survey Lift™
Measure the Branding Impact of Online
and Multi-Platform Ad Campaigns
Demonstrate the value of online advertising—and prove campaign effectiveness across multiple platforms. Quantify branding impact—both online and offline—and show specific lift contribution with Brand Survey Lift.
comScore’s Smart Lift Attribution Model might just be the major gamechanger the industry has needed in the war against the ‘last click’ mindset. When a company as trusted as comScore enters a measurement conversation, people listen. The [Smart Lift Attribution Model] provides marketers with a level of transparency into their campaigns that most haven’t been able to reach until now.
Conversion attribution models that go beyond the last ad have advanced over the years, but they largely focus on response metrics like sales, leads, and registrations. comScore’s Smart Lift Attribution Model™ is the first to bring the science of attribution to brand measurement. This is a major step forward for the industry.
The level and quality of data analysis is far superior to their competitors. We know we can expect unique and actionable insights from each study.
A year ago, the Journal of Advertising Research published findings by comScore that proved ‘the click’ is only a small part of the impact that digital advertising creates. If not the click, then what? comScore should be applauded for attempting to more completely address the ROI of digital advertising in the context of fully integrated marketing campaigns.
comScore has helped us bring our clients a new level of campaign measurement utilizing both cross-media methodologies and behavioral data analysis.
This survey-based solution measures the total impact of online and multi platform advertising, and is the industry’s only branding effectiveness measurement solution that leverages actual campaign-delivery insights to calculate and weight survey responses.
Leverage comScore’s proprietary Smart Lift methodology to optimize campaigns and eliminate wasted ad spend. Measure lift in key branding metrics, such as awareness, message recall and intent-to-purchase.
Gain more insight into the consumer mindset with preference measurement for a product or service within a competitive set. Optimize future campaigns by evaluating each publisher’s lift contribution to understand which placements generate the strongest ROI.