Brand Survey Lift™
Measure the Branding Impact of Online
and Multi-Platform Ad Campaigns
Demonstrate the value of online advertising—and prove campaign effectiveness across multiple platforms. Quantify branding impact—both online and offline—and show specific lift contribution with Brand Survey Lift.
Conversion attribution models that go beyond the last ad have advanced over the years, but they largely focus on response metrics like sales, leads, and registrations. comScore’s Smart Lift Attribution Model is the first to bring the science of attribution to brand measurement. This is a major step forward for the industry.
This survey-based solution measures the total impact of online and multi platform advertising, and is the industry’s only branding effectiveness measurement solution that leverages actual campaign-delivery insights to calculate and weight survey responses.
Leverage comScore’s proprietary Smart Lift methodology to optimize campaigns and eliminate wasted ad spend. Measure lift in key branding metrics, such as awareness, message recall and intent-to-purchase.
Gain more insight into the consumer mindset with preference measurement for a product or service within a competitive set. Optimize future campaigns by evaluating each publisher’s lift contribution to understand which placements generate the strongest ROI.
To learn more about how comScore can help you compete and succeed in the digital world, contact us today.