Improve Search Marketing ROI
Search marketers face an increasingly competitive marketplace. To stay on top, you need timely intelligence that delivers direct insight into paid and organic search results, user demographics by search term, and broader consumer behavior.
Search Planner is a vital tool in our Search Marketing strategy. It gives us the level of granularity on paid and organic results as well as demographic data needed to help us effectively allocate our partners’ online ad dollars.
Looking for insights on searcher demographics, behaviors, and traffic patterns on yours and rivals' sites? You might try looking here.
In order to truly leverage the power of search, Search Planner provides a comprehensive view of the competitive landscape and identifies search strategies to keep you ahead of the competition.
Search Planner uses the comScore panel to provide a total understanding of the demographics, searching habits and buying behavior of a target audience. From pre-click analytics to post-click analysis Search Planner covers the full search funnel.
These insights benchmark your performance against the competition to help identify best practices and areas for improvement, keeping you ahead of the curve. Identify new business and up-sell opportunities for your organization as well as what paid and organic terms are working in order to determine your best search strategy.