Understand the Value of Your Social Media Fans
To prove the value of social media marketing, you have to go beyond the number of likes or followers for your brand.
comScore Social Essentials represents one of the first social marketing measurement capabilities we’ve seen that enables brands to understand social media impressions and the corresponding attributes and behaviors of those reached. This new service represents a significant breakthrough in social media measurement that will definitely help marketers understand the value of their social media investment.
Social Essentials helps quantify social efforts with demographic and behavioral composition of your social media audience, reach and frequency of social brand impressions and intelligence on your competition. Tie social media exposure to desired consumer behaviors, including brand engagement and spending propensity, to demonstrate campaign performance.
Social Essentials informs your social strategy to drive traffic, engagement and conversion on your site. Discover how to create engaging content for your brand fans by understanding their habits.
Know how many people you reach through social marketing and advertising campaigns, and show impact of social brand exposure on your sales.