UK Digital Market Overview December 2013
Your monthly snapshot of digital audience trends. A fairly static month on month performance on all platforms, Total Digital Population increased 1% to 47.8m, that growth coming from PC +0.3% (44.7m) and Video +0.8% (37m) with Mobile growing a fraction to 33.8m unique users. Leer más
By: Ayaan Mohamud Etiquetas: Demographics, Mobile, Multi-Platform, Rankings, Top 10 Sites, Video
Futuro Digital Chile 2013
comScore presenta el estudio anual Futuro Digital Chile 2013; reporte que examina las tendencias principales de comportamiento de internautas, video online y consumo móvil, incluyendo análisis puntuales sobre redes sociales, eCommerce, Banca Online y Edu cación. Leer más
By: Ana Laura Zain Etiquetas: Audience Measurement, Banking, e-Commerce, Social
Futuro Digital Venezuela 2013
comScore presenta el estudio anual Futuro Digital Venezuela 2013; reporte que examina las tendencias principales de comportamiento de internautas, incluyendo análisis puntuales sobre redes sociales, Retail, banca online y gobierno. Leer más
By: Ana Laura Zain Etiquetas: Audience Measurement, Banking, e-Commerce, Government, Social
Dutch Digital Market Overview October 2013
Your monthly snapshot of digital audience trends. In October 2013, there were 13.3 million desktop and laptop internet users in the Netherlands, and 11.5 million unique online video viewers. Leer más
By: Hélène Azevedo Etiquetas: Audience Measurement, Engagement, Rankings, Video
Measurement of Multi-Platform in Italy 2014
To be truly relevant in a fragmented and ever more complex multi-platform digital world, comScore has embarked on a process of stretching growth plans to better serve its existing and future customers in Italy. comScore is delighted to have the opportunity to explain these exciting plans for 2014, we welcome you to hear about them. Leer más
Etiquetas: Audience Measurement, Big Data
comScore & MMA Mobile Barometer Q3 2013
comScore has partnered with the Mobile Marketing Association to launch a quarterly Mobile Barometer report. This contains audience measures for a range of mobile activities with trends in device ownership and platform share broken down by age, gender and country. Leer más
Etiquetas: Internet Use, Mobile, Smartphone
The Top Burning Issues in Digital in Germany
At our 3 networking breakfast events, Thomas Renk presented the top burning issues in digital that are currently affecting the German digital marketplace. The 4 main topics covered were big data, online campaign measurement and optimisation, how the growth of smartphones and tablets has changed consumer behaviour and the importance of moving to Multi-Platform... Leer más
Etiquetas: Ad Validation, Big Data, Mobile, Multi-Platform, Tablets
La medición digital, ¿productos perecederos?
Durante IAB Inspirational, Jaime Agulló, director general de comScore para España y Portugal, nos presentó como está evolucionando la medición digital y qué escenario nos depara en un futuro próximo. Leer más
By: Jaime Agulló Etiquetas: Advertising, Audience Measurement, Cookie Deletion, Cross Media, Multi-Platform
Multi-Platform Measurement Webinar Portuguese
comScore Digital Analytix® Multi-Platform empowers businesses to gain a deeper understanding of their own customers’ behavior across platforms. The results? New insights, smarter product development and increased revenue. Leer más
Etiquetas: Mobile, Smartphone, Tablets, Web Analytics
Webinar: Medición Multi-Plataformas
comScore Digital Analytix® Multi-Platform permite a las empresas obtener un mejor análisis del comportamiento de sus clientes a través de diferentes plataformas. ¿Los resultados? Nuevos insights, desarrollo más inteligente de productos y mayores ingresos. Leer más
Etiquetas: Mobile, Smartphone, Tablets, Web Analytics