Spain Digital Future in Focus - OMExpo 2013
2012 fue un año marcado por la diversificación de los dispositivos utilizados para el consumo digital, sobre todo con los dispositivos móviles. Leer más
By: Jaime Agulló Etiquetas: Android, Apple, Audience Measurement, Demographics, ecommerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Online video, Retail, Smartphone, Social, Tablets, YouTube
Generando Mayor ROI: Análisis de Branding en Tiempo Real
En esta presentación, Iván Marchant, comScore Country Manager México presenta cómo los clientes de comScore están optimizando sus campañas y conduciendo a un mayor retorno de la inversión mediante el uso de Brand Survey Lift™ Pulse, una solución de eficacia de branding en tiempo real. Leer más
Etiquetas: Ad Impressions, Ad Validation, Advertising
UK Digital Market Overview May 2013
44.6 million Britons surfed the web via their PC in March 2013 (+0.5% on February), almost 37 million internet users viewed video content online (+1.8% on February) and over 27 million users browsed on-network from mobiles Leer más
By: Ayaan Mohamud Etiquetas: Demographics, Mobile, Multi-Platform, Rankings, Top 10 Sites, Video
Key Market and Consumer Trends Impacting Telcos
Gregor Smith presents the Mobile Device landscape, including an overview of Mobile Consumption Trends, App Trends and other Digital and Mobile Trends in the European top 5 markets. Key takeaways and questions such as how big is the growth of mobile video in Europe will be answered. Leer más
Etiquetas: Connected Devices, Mobile, Smartphone
Making Measurement Make Sense
In collaboration with IAB Russia & IAB Global, Owen presents an overview of comScore’s advertising validation Charter Studies from across the globe. This session introduces the services we provide to ensure the 3MS initiative is carried through to ensure the viewable impression is the metric of choice when measuring campaign delivery. Leer más
Etiquetas: Ad Impressions, Ad Validation
Data Management: Big Data
Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. Leer más
Etiquetas: Big Data
State of the U.S. Online Retail Economy Q1 2013
In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman present key retail trends in the first quarter of 2013. Leer más
By: Andrew Lipsman, Gian Fulgoni Etiquetas: Advertising, Amazon, Audience Measurement, ecommerce, Engagement, Mobile, Multi-Platform, Retail, Shopping, Smartphone, Tablets
Trends Shaping Local Search in 2013
This presentation by comScore, Neustar Localeze and 15miles, discusses Trends Shaping Local Search in 2013 and features insights from the Neustar Localeze and 15miles Sixth Annual Local Search Study. Leer más
Etiquetas: Mobile, Búsqueda, Tablets
comScore Web Analytics e Big Data
In this presentation, André Freitas, comScore Brazil head of business development explores how your business can run faster and smarter with comScore Digital Analytix®. Leer más
By: Ana Laura Zain Etiquetas: Web Analytics, Web Traffic
Brave New Digital World: From Content to Commerce
As the average consumer’s screen time expands, so do the opportunities and challenges for marketers. comScore executive chairman and co-founder Gian Fulgoni presented core principles needed by all to embrace "Brave New Digital World: From Content to Commerce" at the 2013 Festival of Media. Leer más
By: Gian Fulgoni Etiquetas: Audience Measurement, Cross Media, Media & Entertainment, Multi-Platform, Retail, Smartphone, Tablets