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The Halo Effect

How Advertising on Premium Publishers
Drives Higher Ad Effectiveness

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First Company to Offer
MRC-Accredited Viewable GRP

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layer sublayer The 2015 Cross-Platform
Year in Review & What It
Means for the Year Ahead
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    Viewability will re-price premium inventory next year

    2 jun - When buyers can successfully identify which ad impressions are really viewable, how will ad pricing change? Duncan Trigg in an interview with Beet.TV.

    The 2016 U.S. Mobile App Report
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