comScore Presenta Informe Anual ‘Futuro Digital Latinoamérica 2013’
comScore publicó hoy algunos de los hallazgos principales del informe Futuro Digital Latinoamérica 2013. El estudio ofrece una visión global del mercado Latinoamericano, identificando las tendencias predominantes del comportamiento de los usuarios, video online, consumo desde dispositivos móviles y publicidad online. Información más detallada... Leer más
By: Ana Laura Zain Etiquetas: Ad Impressions, Android, Apple, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, Internet Use, iOS, LinkedIn, Mobile, Newspapers, Online video, Pinterest, Rankings, Retail, RIM, Shopping, Smartphone, Social, Tablets, Twitter, VEVO, Video
Will Tumblr Bring a Younger Audience to Yahoo! Sites?
With the industry buzzing about Yahoo!s recent acquisition of popular blogging network Tumblr, there have been a variety of reasons cited as motivations behind it. One of the more interesting rationales has to do with demographics. Specifically, the notion that Tumblrs audience skews notably younger than that of Yahoos, which given its 700+ million... Leer más
comScore Releases April 2013 U.S. Online Video Rankings
comScore today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion. Leer más
By: Andrew Lipsman Etiquetas: Ad Impressions, Advertising, Engagement, Google, Online video, Rankings, Streaming, Top 10 Sites, Video, YouTubecomScore to Host Investor Day on June 3
comScore announced that the Company will hold its 2013 Investor Day on Monday, June 3, 2013 in New York City. The event will be led by Dr. Magid Abraham, comScore’s President and Chief Executive Officer, and will include a series of presentations from members of the senior management team, detailing the Company’s growth opportunities, product... Leer más
By: Kate Dreyer Etiquetas: comScore Financial News
Spain Digital Future in Focus - OMExpo 2013
2012 fue un año marcado por la diversificación de los dispositivos utilizados para el consumo digital, sobre todo con los dispositivos móviles. Leer más
By: Jaime Agulló Etiquetas: Android, Apple, Audience Measurement, Demographics, ecommerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Online video, Retail, Smartphone, Social, Tablets, YouTubecomScore Welcomes Starcom MediaVest Group and Zenith Optimedia as Preferred Strategic Partners for Digital Campaign Ratings
We are extremely pleased to announce that Starcom MediaVest Group and ZenithOptimedia have committed to validated Campaign Essentials (vCE) for digital campaign ratings. Both advertising agencies have been longtime partners of comScore’s, and we look forward to working with them to deliver the value of this technology to so many world class advertiser... Leer más
By: Serge Matta Etiquetas: Ad Validation, Advertising
Generando Mayor ROI: Análisis de Branding en Tiempo Real
En esta presentación, Iván Marchant, comScore Country Manager México presenta cómo los clientes de comScore están optimizando sus campañas y conduciendo a un mayor retorno de la inversión mediante el uso de Brand Survey Lift™ Pulse, una solución de eficacia de branding en tiempo real. Leer más
Etiquetas: Ad Impressions, Ad Validation, Advertising
UK Digital Market Overview May 2013
44.6 million Britons surfed the web via their PC in March 2013 (+0.5% on February), almost 37 million internet users viewed video content online (+1.8% on February) and over 27 million users browsed on-network from mobiles Leer más
By: Ayaan Mohamud Etiquetas: Demographics, Mobile, Multi-Platform, Rankings, Top 10 Sites, VideoYoung Brits Have A Higher Recall of Mobile Advertising
Smartphone penetration in the UK has reached 67 percent and in the three month average ending March 2013, over 33.4 million Brits owned a smartphone. The growth of smartphone ownership provides advertisers with more opportunities to reach their target audience on the move. A comparison of multiple mobile ad formats shows that UK smartphone users aged... Leer más
comScore Releases April 2013 U.S. Search Engine Rankings
comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 66.5 percent of search queries conducted. Leer más
By: Kate Dreyer Etiquetas: AOL, Bing, Google, Rankings, Búsqueda, Yahoo