82% of the world population participates in online social activity. It’s a channel that marketers can’t afford to ignore, but many struggle with how to quantify social activity impact.
Chief Marketing Officer Linda Abraham discusses how to make social measurable, comparable and actionable.
MMX® Multiplataforma de Comscore proporciona una visión deduplicada del comportamiento integral de la audiencia en ordenadores, smartphones y tabletas.
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