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Data Gem jun. 8, 2016 | Share

Benchmarks publicitarios de comScore para el primer trimestre de 2016

comScore Q1 2016 Advertising Benchmarks

La publicidad digital ha experimentado un crecimiento significativo sin indicios de ralentizarse, pero para que este auge global siga su curso la industria necesita garantizar una entrega publicitaria transparente, o sea que los anuncios sean visibles para el consumidor y estén libres de fraude. En última instancia, un anuncio que no puede ser visto... Leer más

Data Gem nov. 1, 2014 | Share

The Hunger Games


The Hunger Games Leer más

Data Gem abr. 15, 2016 | Share

Horror At The Box Office


Horror At The Box Office Leer más

Data Gem feb. 16, 2016 | Share

How mobile-first has paid off for Unicorn brands: An Insight into Billion Dollar Companies

How mobile-first has paid off for Unicorn brands: An Insight into Billion Dollar Companies

The so called “unicorns”—private companies valued at $1 billion or more that were once considered a myth, today are seemingly everywhere, embraced by a new digital-savvy generation. Leer más

Data Gem oct. 1, 2015 | Share

Famous Family Movies

Family Movies

A gathering of memorable movie & TV families. Leer más

Data Gem sep. 1, 2015 | Share

Are You Ready For Some Football?


Keeping score in football-themed movies & TV everywhere Leer más

Data Gem ago. 1, 2015 | Share

Back To School

The look at school themed movies and TV that made the grade Leer más

Data Gem jun. 1, 2015 | Share

Dog Days of Summer


Pet-themed movies & TV everywhere Leer más

Data Gem may. 1, 2015 | Share

Jurassic Journey Across Screens

Dinosaur Movies

Jurassic Journey Across Screens Leer más

Data Gem mar. 27, 2015 | Share

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

Percentage of Viewable Ad Impressions US

Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placement are being tested and optimized to make sure their ads are likely to be in-view. Despite their best efforts, display ad viewability rates did not budge... Leer más