Webinar - Year in Review India

- Este evento ya se ha celebrado -

Gain a comprehensive understanding of the metrics and trends of 2023 in the INDIAN digital and social media landscapes to develop successful strategies in 2024.

Join us on December 7th at 15:00 IST, for an exclusive webinar, "Year in Review”. During a one-hour session we will delve into the dynamic digital and social media landscapes of India, providing a full wrap-up of cross-platform measurement in 2023. The session will be divided into two parts, with the first focusing on the digital landscape and the second on the social media landscape.

Ver Presentacion

2023 Year in Review – INDIA EDITION

7 de diciembre : 15:00 - 16:00
Geet Lulla
Geet Lulla
Vice President, Sales and Head - Asia Pacific
Comscore
Visakh Vijayakumar
Visakh Vijayakumar
Sales Director
Comscore

Agenda:

PART 1 – Digital Landscape (15:00 - 15:30 IST)

Some of the topics we will cover:

  • A complete view of consumer habits across various devices and formats
  • The profile of the Indian digital consumer
  • Where consumers are shopping online
  • Video consumption and growth

PART 2 – Social Media Landscape (15:30 - 16:00 IST)

Some of the topics we will cover:

  • A closer look at the events that shaped the social media consumption in the past year
  • From movie stars to Sports influencers – who were the biggest influencers
  • Players and partnership who have shaped the social media landscape in India
  • Most Social Media YoY growth by industries in India
  • Cricket on social engagement