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Do you know what your advertising has been doing while you were sleeping?
Has your digital advertising been seen by human eyes and was it in the right environment for your brand?
While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as before. Finding ways to reach audiences in the most efficient manner is vital, and being able to quantify a return on a marketing investment is a must.
This presentation highlights key lessons learned in digital advertising, uncovered from Comscore’s extensive global research in the digital space.