Illuminate Your Digital Advertising: Finding Light in Today’s Complexity
The Digital Dilemma: Ad Fraud, Viewability and Beyond
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...
Comscore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considere...
Impressions vs. Eyeballs: What Are You Really Buying?
The Value of a Digital Ad
How delivery and brand/sales impact can drive digital advertising ROI
In the session, Comscore discussed the key challenges preventing digital advertising from realising its full potential and how these challenges can be addressed.
Effectiveness of Online Advertising
Решения Comscore для прозрачности купли-продажи рекламы в Programmatic
Digital Advertising Is Dirty. Can Technology Clean It Up?
The Value of a Digital Ad: How Delivery and Brand/Sales Effect Can Drive Ad...
Non-Human Traffic: Why It Matters and Why You Should Care
Prove your data to win more business
Invalid Traffic & Viewability: What is the Cost of an Unseen Ad?
Value of a Digital Ad: Comscore, Millward Brown & Kantar Worldpanel
The Value of Verified Impressions
3 Things Brands Should Consider Before Going Programmatic
Value of a Digital Ad: Comscore and Millward Brown