Viewable, human, brand safe impressions and their role in the future of pro...
Non-Human Traffic and Its Impact on the Entire Digital Ecosystem
The Value of the "Verified Impression"
In this presentation, Duncan Trigg, Vice President, Advertising Effectiveness, Comscore, Inc., shared how viewability, brand safety and ad fraud are intrinsically linked. Duncan Trigg went on to explo...
Non-Human Traffic: Why It Matters and Why You Should Care
Trust and transparency in programmatic
The Value of Trust in Programmatic
Issues of fraud, viewability and brand safety have overshadowed the true potential of programmatic. During this presentation, Duncan Trigg, Comscore VP Advertising Effectiveness reviews current challe...
HUBFORUM : Invalid Traffic - Are You Getting Skewed?
Delivering Trust In Programmatic
dmexco Seminar: “Non-human traffic: Why it matters and why you should care”
Online Measurement challenges
Tips for Effective Social Media Measurement
The Value of a Digital Ad
Improve Your Total Campaign Delivery Validation with vCE 2.0
Lessons Learned in Digital Advertising
The Verified Impression – Another “Tech Tax” or the Most Important Aspect o...
What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape
Invalid Traffic: Why it Matters and Why You Should Care
Viewability: Why It Still Doesn’t Add Up & What You Should Do About It