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Comscore and Warc Webinar: Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that...

Lessons Learned in Digital Advertising: From Direct Response to Branding

What’s past is prologue, and as digital advertising continues to grow in sophistication there’s a lot we can learn from its evolution. From click-through rates and cookie deletion to sales lift, in-ta...