Transparency & Data Branding in the Age of Programmatic Buying
How Better Measurement Can Bring More Brand Advertising to Digital
State of Digital Advertising Q1 2014
Digital ad spending, up 17 percent year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this presentation, comSco...
German Webinar: Online Campaign Optimisation and Validation
Bonnes Pratiques: de nouvelles perspectives pour la publicité digitale
Succeeding with Viewable Impressions and Audience Guarantees
In this presentation, Comscore Senior Director Andrea Vollman explains how media buyers and sellers can prosper in this new world of audience guarantees and viewability requirements.
Empowering the Upside in a World of Viewable Impressions
Best Practices Media Guideline For Succeeding with Viewable Impression & Au...
Viewability & In-Target Benchmarks
Transparency and Data Branding in the Age of Programmatic
The Evolution of Digital Advertising: From Direct Response to Branding
iStrategy - Changing How the World Sees Digital Advertising
Changing How the World Sees Digital Advertising
Digital Data Gems
The Economics of Online Advertising
The Path to Scarcity