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State of US Online Retail Economy Q1 2012 |
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| Fecha | mayo 17, 2012 |
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| Localidad | United States |
| Presentador | comScore Chairman Gian Fulgoni & VP Industry Analysis Andrew Lipsman |
| Tiempo de sesión | 2 - 3 p.m. EDT/1 - 2 p.m. CDT/11 a.m. - 12 p.m. PDT |
| Descripción |
Please join Chairman Gian Fulgoni & VP Industry Analysis Andrew Lipsman for a complimentary webinar on Thursday, May 17 from 2 - 3 p.m. EDT as they present an overview of the e-commerce spending trends in the first quarter of 2012. Session highlights include:
Please note: Only corporate e-mail addresses will be approved. If you are a member of the press and do not have a corporate e-mail address, please contact press@comscore.com for further instructions. In addition, comScore reserves the right, at its sole discretion, to decline any webinar registration. |
MixMédias Montréal |
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| Fecha | mayo 17, 2012 |
| Localidad |
Montréal
Canada |
| Presentador | Bryan Segal, VP Media Metrix Canada, comScore, Inc. |
| Tiempo de sesión | TBD |
| Descripción |
Changing How the World Sees Digital Advertising |
Advanced Digital Communications Strategies for Canada's Public Sector Conference |
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| Fecha | mayo 19, 2012 |
| Localidad |
Ottawa
Canada |
| Presentador | Bryan Segal, VP Media Metrix Canada, comScore, Inc. |
| Tiempo de sesión | 9:10 a.m. - 10:10 a.m. |
| Descripción |
Keynote: Knowing the Digitally Engaged Canadian
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IAE Argentina |
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| Fecha | mayo 22, 2012 |
| Localidad |
Campus Pilar Buenos Aires Argentina |
| Presentador | Marcos Christensen, Country Manager, Argentina, comScore, Inc. |
| Tiempo de sesión | 9:30 a.m. - 10:30 a.m. |
| Descripción |
What is happening today? State of the Internet LATAM |
The Cable Show 2012 |
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| Fecha | mayo 22, 2012 |
| Localidad |
Boston Convention & Exhibition Center Boston , MA United States |
| Presentador | Joan FitzGerald, VP, TV & Cross-Platform Services, comScore, Inc. |
| Tiempo de sesión | 2:15 p.m. - 3:00 p.m. |
| Descripción |
The Simultaneous Multi-Screen Experience: How Connected Consumers are Changing TV Consumers are increasingly connected across a multitude of screens – Mobile, Internet and Television – creating a complex and fragmented media environment that simultaneously presents brands with challenges in utilizing these platforms effectively and with a plethora of opportunities to reach these increasingly screen-dependent audiences. Marketers are being challenged to develop brand experiences that are relevant to consumer’s rapidly evolving digital lifestyle that also provide complementary experiences across platforms. Understanding how audiences use Mobile, Internet and TV individually and together is the key to successfully reaching and engaging today’s connected consumer. This session will focus on key insights gathered from research from a study produced by AT&T and comScore, which discusses customer media usage across three screens: mobile, U-verse(r) television and U-verse(r) high-speed Internet. |
AOP Research Committee |
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| Fecha | mayo 23, 2012 |
| Localidad |
Queens House London United Kingdom |
| Presentador | Scott Joslin, Senior Director, Advertising Solutions, comScore Europe |
| Tiempo de sesión | 3:30 p.m. GMT |
| Descripción |
Mobile and Tablet measurement |
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Digital Matters Singapore |
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| Fecha | mayo 23, 2012 |
| Localidad |
The Ritz-Carlton, Millenia Singapore Singapore |
| Presentador | Joe Nguyen, VP Southeast Asia & India, comScore, Inc. |
| Tiempo de sesión | 3:05 p.m. - 3:45 p.m. |
| Descripción |
Digital advertising: Increasing engagement and connectivity with consumers
● The shift in control, share, influence as brands increase engagement with Asian consumers |
EMC World 2012 |
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| Fecha | mayo 23, 2012 |
| Localidad |
Bally's Resort & Casino Las Vegas , NV United States |
| Presentador | Mike Brown, CTO, comScore, Inc. |
| Tiempo de sesión | 2:40 p.m. - 3:40 p.m. |
| Descripción |
From Raw Data to Value Data No doubt: the promise of big data can be tantalizing. But even as the opportunity becomes better understood, the data itself disappoints. As industries evolve, the conversation shifts to focus on not just big data but usable data—and ultimately to data that delivers top line value. These speakers have encountered—and have overcome—the limitations. Hear their struggles and strategies firsthand, and hear their vision for transforming data into gold. |
EMC World 2012 |
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| Fecha | mayo 23, 2012 |
| Localidad |
Bally's Resort & Casino Las Vegas , NV United States |
| Presentador | Mike Brown, CTO, comScore, Inc. |
| Tiempo de sesión | 4:15 p.m. - 5:15 p.m. |
| Descripción |
Big Data Driven Businesses in Action |
Facebook in-Depth & China |
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| Fecha | mayo 24, 2012 |
| Localidad |
Palais Brongniart Paris France |
| Presentador | Greg Dale, EVP International, comScore |
| Tiempo de sesión | 2:00 p.m. CEST |
| Descripción |
The L2 China Clinic will provide a framework for thinking about the overall opportunity in China for prestige brands and will explore the key digital players and strategies that lead to success |
EyeforTravel's Online Marketing Strategies for Travel 2012 |
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| Fecha | junio 5, 2012 |
| Localidad |
Ritz Carlton Coconut Grove Hotel Miami , FL United States |
| Presentador | Philip Grote, Director, Client Service, comScore, Inc. |
| Tiempo de sesión | TBD |
| Descripción |
Optimize Customer Experience Across Multiple Platforms and Devices to Better Your Online Marketing Initiatives 2011 saw two major trends in the travel industry: 1) It was theyear of the tablet, as Apple declared that the iPad was predicted to outsell the desktop 2) Travel businesses focused more than ever on the customer and providing engaging customer experiences. Now we live in a consumer centric world, it’s about efficiency, accessibility, customer experiences and creating conversions. This opening session will teach you what you need to know in order to boost engagement, loyalty, and repeat visits across a variety of channels:
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CONNECTIONS: The Digital Living Conference & Showcase at TIA 2012 |
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| Fecha | junio 5, 2012 |
| Localidad |
Gaylord Texan Resort Dallas , TX United States |
| Presentador | Ade Adeosun, Senior Director, Digital Analytix, comScore, Inc. |
| Tiempo de sesión | 1:30 p.m. |
| Descripción |
Innovations in Digital Content Delivery Consumers are becoming more accustomed to purchasing and using non-physical entertainment content, and traditional media companies are migrating towards online distribution channels. This panel examines threats and opportunities created by digital distribution and analyzes the implications for the industry. |
Digital Branding - Brand Leaders Summit |
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| Fecha | junio 5, 2012 |
| Localidad |
Digital October Center Moscow Russian Federation |
| Presentador | Greg Dale, EVP International, comScore, Inc. |
| Tiempo de sesión | 10:15 - 12:00 a.m. |
| Descripción |
Top trends that will impact communications, marketing and consumer behavior in the next 5 years. |
web2day |
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| Fecha | junio 5, 2012 |
| Localidad |
Stéréolux Nantes France |
| Presentador | Blandine Silverman, Sales Director, comScore Europe |
| Tiempo de sesión | 2:30 p.m. - 3:30 p.m. |
| Descripción |
Mobility value for business, communication and customer loyalty development |
Internet Retailer Conference and Exposition |
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| Fecha | junio 6, 2012 |
| Localidad |
McCormick Place Chicago , IL United States |
| Presentador | Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc. |
| Tiempo de sesión | 3:00 p.m. - 3:30 p.m. |
| Descripción |
Identifying the Consumers' Sweet Spot Online shopping is an integral part of consumers’ lives. That’s proven by the continuing high double-digit growth in online sales, even when other retail sales falter. But different consumer segments use the Internet differently and mobile devices are a game changer. This session will report comScore’s latest data on e-commerce sales trends. It will also reveal comScore’s research into shopping patterns and explain to attendees how different consumer behavior patterns affect how e-retailers should market and merchandise their sites. |
Internet Retailer Conference and Exposition - E-Commerce Technology Theater |
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| Fecha | junio 6, 2012 |
| Localidad |
McCormick Place Chicago , IL United States |
| Presentador | Susan Kleinman, Director, Financial Services, comScore, Inc. |
| Tiempo de sesión | 4:30 p.m. - 5:00 p.m. |
| Descripción |
UPS / comScore e-Commerce Post-Purchase Study In this session, comScore will present results from a ground-breaking survey of online retail post-purchase satisfaction. While many studies cover the online shopping experience during the purchase, this study focuses on what influences customer experience after they click the buy button. Topics covered will include:
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Media Advertising Club of Chicago Seminar |
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| Fecha | junio 7, 2012 |
| Localidad |
Museum of Broadcast Communications Chicago , IL United States |
| Presentador | Joan FitzGerald, VP TV Sales and Business Development, comScore, Inc. |
| Tiempo de sesión | 3:00 p.m. - 5:00 p.m. |
| Descripción |
Local Media Measurement Moving Forward |
ARF Audience Measurement 7.0 |
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| Fecha | junio 11, 2012 |
| Localidad |
New York Marriott Marquis New York City , NY United States |
| Presentador | Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc. |
| Tiempo de sesión | 4:35 p.m. - 5:05 p.m. |
| Descripción |
Changing How the World Sees Digital Advertising Clearly, an ad that is delivered by an ad server but has never had the “opportunity to be seen” has no value. But what about an ad that is served to the wrong target consumer or in the wrong geography? Conversely, how damaging is an ad that’s delivered in an "unsafe" environment? As we look at ad delivery across the globe, it’s important to address these questions, both individually and holistically, to better understand their implications for both digital and cross media advertising. This session will pull back the curtain on key issues associated with digital ad delivery measurement and validation across the web. Could this be a watershed moment in the development of the online advertising ecosystem, and if so, what does it mean for you and your business? |
ARF Audience Measurement 7.0 |
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| Fecha | junio 11, 2012 |
| Localidad |
New York Marriott Marquis New York City , NY United States |
| Presentador | Andrew Lipsman, VP Industry Analysis, comScore, Inc. |
| Tiempo de sesión | 1:50 p.m. - 2:20 p.m. |
| Descripción |
The Power of Like II While most brand marketers today are intensely focused on their social media efforts, many express frustration at the inability to quantify its value or incorporate it into their marketing mix. Specifically, many marketers are seeking a reliable way to measure the impact of their social media efforts on Fans and Friends-of-Fans using familiar marketing mix metrics like reach, frequency and GRPs. Marketers will come away with a new understanding of how brand impressions are actually viewed throughout social networks by brand Fans and Friends-of-Fans. They will finally have the tools for measuring and a framework for thinking about social media brand exposure in a way that is comparable to traditional media measurement. |
ARF Audience Measurement 7.0 |
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| Fecha | junio 12, 2012 |
| Localidad |
New York Marriott Marquis New York City , NY United States |
| Presentador | Rachel Day, VP Retail, comScore, Inc. & Kristin Kovner, VP Marketing, AOL |
| Tiempo de sesión | 10:50 a.m. - 11:20 a.m. |
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Maximizing Audience Engagement with Original Video Content AOL and comScore share key learnings on how original video content can provide high engagement and a fertile ground for a brand's online media plan. |
IDEA Argentina |
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| Fecha | junio 12, 2012 |
| Localidad |
La Rural Buenos Aires Argentina |
| Presentador | Marcos Christensen, Country Manager, Argentina, comScore, Inc. |
| Tiempo de sesión | 9:30 a.m. - 10:00 a.m. |
| Descripción |
Social Networks: Your Reputation on the Line |
ad:tech Singapore |
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| Fecha | junio 13, 2012 |
| Localidad |
Suntec Singapore International Convention and Exhibition Centre Singapore |
| Presentador | Greg Dale, Chief Operating Officer, comScore, Inc. |
| Tiempo de sesión | 9:55 a.m. - 10:40 a.m. |
| Descripción |
Keynote: State Of The Internet & Lessons Learned In The Digital Measurement Trenches Of Online Advertising In Southeast Asia In this presentation, Gian Fulgoni, Executive Chairman and Co-Founder of comScore will provide an overview of the current digital landscape of Southeast Asia. Mr. Fulgoni will highlight key issues such as the use of mobile devices, social media and video to understand how these rapidly evolving activities are driving future trends. Finally, this keynote will provide a comprehensive understanding of how to best measure digital advertising effectiveness based on lessons learned from comScore’s extensive research. |
2012 Retail Healthcare Conference |
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| Fecha | junio 13, 2012 |
| Localidad |
Gaylord Palms Resort and Convention Center Orlando , FL United States |
| Presentador | John Mangano, VP Pharmaceutical Marketing Solutions, comScore, Inc. |
| Tiempo de sesión | 1:10 p.m. - 2:05 p.m. |
| Descripción |
Pixels and Patients - How Patients Use the Internet to Manage Their Health This presentation will cover how a panel of 1 million Americans can teach us how consumers seek health information online, where they go and what online health content they trust most. Position your healthcare system to manage your pixels and patients. |
L2 Clinic: Facebook, In-Depth |
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| Fecha | junio 14, 2012 |
| Localidad |
NYU Stern School of Business New York City , NY United States |
| Presentador | Andrew Lipsman, VP Industry Analysis, comScore, Inc. |
| Tiempo de sesión | TBD |
| Descripción |
The Power of "Like" |
Hadoop Summit 2012 |
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| Fecha | junio 13 - 14, 2012 |
| Localidad |
San Jose Convention Center San Jose , CA United States |
| Presentador | Mike Brown, CTO, comScore, Inc. |
| Tiempo de sesión | TBD |
| Descripción |
30B Events a Day with Hadoop - Analyzing 90% of the World-wide Web Population This session provides details on how comScore uses Hadoop to process over 30 billion (over 2TB compressed per day) internet and mobile events per day to understand and report on web behavior. This will include the methods to ensure scalability and provide high uptime for this mission critical data. The talk will highlight the use of Hadoop to determine and calculate the metrics used in it’s flagship MediaMetrix product. Details on how disparate information sources can be quickly and efficiently combined and analyzed will be addressed. The talk will also detail how algorithms running on top of Hadoop provide deep insight into user behavior and can be used to develop broad insights into user behavior. The session also touches on comScores best demonstrated practices for large scale processing with Hadoop and the ability to combine profile information on its panelists and their Web activities to develop insights about internet usage. |
Interactive Day San Diego |
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| Fecha | junio 15, 2012 |
| Localidad |
Hilton San Diego Bayfront San Diego , CA United States |
| Presentador | Philip Grote, Director, Client Service, comScore, Inc. |
| Tiempo de sesión | 11:00 a.m. - 12:00 p.m. |
| Descripción |
The Challenges of Reaching Your Audience in a Social Media Driven, Multi-Device World |
Techweek 2012 |
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| Fecha | junio 22 - 26, 2012 |
| Localidad |
Merchandise Mart Chicago , IL United States |
| Presentador | Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc. |
| Tiempo de sesión | TBD |
| Descripción |
The State of Online Advertising With the rising popularity of social media and online video, along with the growing adoption of smartphones and other connected devices, the Internet continues to consume an increasing amount of time in the daily lives of millions of consumers. As a result, brands around the globe have embraced the Internet as an important channel to build relationships with consumers, communicate a brand message and deliver targeted advertising. In fact, in the U.S. alone, online advertising grew by a staggering 23% during the first half of 2011, according to the IAB. These growth rates are far in excess of increases in traditional media, with Kantar reporting that measured media spending in the U.S. was up only 3.5% so far this year. This presentation from comScore Executive Chairman Gian Fulgoni will provide a review of the current state of the digital advertising market, with a focus on social media. Using findings from a variety of advertising effectiveness research, Mr. Fulgoni will highlight key trends in the industry as well as share insight into what’s working and what’s not when it comes to online advertising. |
Digital Media Conference - Mobile & Social Entertainment Summit |
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| Fecha | junio 28, 2012 |
| Localidad |
Museum of Jewish Heritage New York City , NY United States |
| Presentador | Mark Donovan, SVP & Sr. Analyst, Mobile, comScore, Inc. |
| Tiempo de sesión | 9:00 a.m. - 9:45 a.m. |
| Descripción |
Research Presentations: Top Trends in Mobile & Social Media & Entertainment Globally, it’s estimated that 5.3-billion people have mobile phones and 132.5 million people in the US used Facebook last year; by 2013 the number will increase to 152.1 million, according to eMarketer. In this session, three leading analysts and industry experts will present interesting statistics on mobile and social media usage and explain what it means to media and entertainment companies in terms of opportunities and threats to traditional business models. |
AMA Research & Strategy Summit |
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| Fecha | octubre 1, 2012 |
| Localidad |
Bellagio Hotel Las Vegas , NV United States |
| Presentador | Gian Fulgoni, Executive Chairman & Co-Founder, comScore, Inc. and Alan Wurtzel, President, Research and Media Development, NBC Universal |
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Results from the “Billion Dollar Lab”: Understanding Cross-Platform Media Consumption of the London Olympics From TV to tablet and from PC to mobile, the ways in which consumers around the globe will be able to watch the 2012 London Games has never been more diverse. For marketers seeking to effectively and efficiently capitalize on the heavily-engaged Olympic-viewing audience, this diversity in media consumption platforms creates new opportunity and raises many important questions that need to be addressed. When consumers are offered multiple platforms, how do they respond in terms of cross-media consumption behaviors? How do consumption patterns differ by age and gender? How can I use these learnings to build more effective media plans with the appropriate cross-media reach and frequency levels? What's the best mix, and how can I employ the appropriate strategy for reaching key audiences? NBC Universal is conducting two ground-breaking research studies, one with comScore and one with Google, during the 2012 London Games to address these questions and more. This series of innovative research projects uses single-source measurement of Olympic video content consumption across TV, mobile, the PC, and the tablet, and is part of NBC Universal's "Billion Dollar Lab" initiative. During this presentation, NBC Universal's President of Research Alan Wurtzel and comScore Chairman Gian Fulgoni will present results from the research, synthesizing key findings for the audience, highlighting unique methodological approaches relating to cross-platform measurement and offering actionable insights for any advertiser trying to better understand today's complex media landscape. |
Internet Retailer's Mobile Commerce and Marketing Forum |
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| Fecha | octubre 9, 2012 |
| Localidad |
Manchester Grand Hyatt San Diego , CA United States |
| Presentador | Mark Donovan, SVP & Sr. Analyst, Mobile, comScore, Inc. |
| Tiempo de sesión | 9:00 a.m. - 9:45 a.m. |
| Descripción |
Knowing the M-Commerce Customer In any fast-moving market, keeping abreast of the consumer is a challenge. If you base your marketing and promotion decisions on knowing who your customers were six months ago, you’ re going to lose. This session will report the most up-to-date profiles of who the major smartphone users are, how they’re using their devices and how the typical user is likely to change in the coming 18-24 months. This session will also explore how satisfied—or not—shoppers are with the m-commerce experience, how mobile impacts other commerce channels and explain to attendees how they can use that knowledge to guide their investments to create consumer-pleasing mobile sites and apps. |
BOLO 2012 |
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| Fecha | octubre 9, 2012 |
| Localidad |
Hotel Valley Ho Scottsdale , AZ United States |
| Presentador | Hugh McGoran, VP Agency Marketing Solutions, comScore, Inc. |
| Tiempo de sesión | 10:15 a.m. |
| Descripción |
TBD |
DMA 2012 |
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| Fecha | octubre 13 - 18, 2012 |
| Localidad |
Mandalay Bay Las Vegas , NV United States |
| Presentador | Anne Hunter, SVP Advertising Effectiveness, comScore, Inc. and Andrea Molette, Media Director, Sprint |
| Tiempo de sesión | TBD |
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Next-Generation Campaign Validation & Optimization: A Sprint Case Study In a world where digital advertising is growing and changing at a rapid clip, it is no wonder that more and more advertisers are seeking greater accountability and transparency when it comes to online ad delivery and validation. As advertisers move more dollars to digital, they want to be sure their ads have the chance to make an impact -- which inherently means that the ad must have had an opportunity to be seen by the target consumer, in the right geography, next to appropriate "brand safe" content and not subject to fraud. During this presentation, comScore VP of Advertising Effectiveness, Anne Hunter, and Sprint Media Director, Andrea Molette, will present findings from a US-based vCE™ Charter Study, involving 12 leading U.S. advertisers, including Sprint. The study aims to provide a better understanding issues relating to campaign delivery and validated measurement. Ms. Hunter and Ms. Molette will answer key questions from the Charter as well as reveal implications for Sprint:
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