An agency is running a digital campaign on Publisher B targeting those who have visited Quick Service Restaurants (QSR) in the last 30 days. The agency wants to understand how much more reach running their campaign with Publisher A will add to the media plan, as opposed to running with Publisher B alone.
Comscore’s digital Plan Metrix Reach Frequency solution allows media planners to simulate campaigns against complex audiences prior to spending any of their budget using components of their media plan:
A campaign with running on both Publisher A & Publisher B targeted to audiences who have visited QSRs in the last 30 days will achieve 27% more reach than a campaign running on Publisher B alone, leading to a much higher chance of conversion.