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COMSCORE ACQUIRES PROXIMIC

To Bolster Pre-Bid Solutions for Buyers and Sellers

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TRUST. transact.

Permettre des transactions publicitaires fiables
et de qualité en programmatique

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    Real challenge for TV is audiences being split

    4 mai - Gian Fulgoni on CNBC discussing digital ad spending and the threat to traditional television content.

    U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

    14 mai - Crossroads: Executive Level Technology Exchange

    Crossroads Technology Xchange will explore how defining “Big Data” in the “context” of business decision making begs the implications of predictive modeling and shapes the way leading global brands extract and analyze BIG DATA.
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    10 juin - DigMe'15

    Designed as a forward-thinking travel industry event for digital marketers, DigMe has done the work for you to find the top leaders, curate the most critical topics and create opportunities to connect with other savvy digital marketers and leaders.
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    14 juin - ARF Audience Measurement 10.0

    In today’s dynamic media and metric mania landscape, yesterday’s models don’t fit today’s consumer behavior. New skills are needed: Experimentation, analytics, synthesis and communication. Don’t be left behind. Attend Audience Measurement 2015, Measuring Up: Translating Talk into Action, in order to make better decisions to drive positive business results.
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    29 juin - Seller Forum: An Upstream Group Event

    The industry’s only peer-to-peer content and networking event exclusively for digital sales leaders.
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