College football had a strong performance in the Portland, OR market this week across broadcast channels. Sunday night’s College Football coverage on KOIN (CBS) earned the highest live household rating of the week with an 11.3. In the network ranking however, it was KATU (ABC) that took the number one position with an average live household rating of 2.5 throughout the week.
College football also dominated on cable networks. Thursday’s coverage on ESPN earned the number one position amongst series, drawing in a live household rating of 2.5. Amongst cable networks, FOX News Channel earned the top position with an average live household rating of 0.9 for the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Series Detail
Series Performance
Rank
Series
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
COLLEGE FTBL LATE-SUN
KOIN (CBS)
U
11.3
109.6K
2
ABC'S PRIMETIME COLLEGE FOOTBALL
KATU (ABC)
7.9
77.1K
3
BIG NOON SATURDAY-BIG12
KPTV (FOX)
S
7.8
76.0K
4
ABC'S PRIMETIME COLLEGE FOOTBALL @ 8p
7.3
70.6K
5
ABC'S COLLEGE FOOTBALL
6.3
61.5K
Note: Local broadcast series only; All syndicated programs & national news omitted Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Portland, OR Market, Week of Aug. 28 – Sept. 3, 2023, US.
Network:
College Football
ESPN
R
2.6
24.9K
1.8
17.3K
The Rachel Maddow Show
MSNBC
M
1.7
16.8K
SportsCenter
16.4K
Jesse Watters Primetime
FNC (FOX News Channel)
M, T, W, R, F
1.6
15.3K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Portland, OR Market, Week of Aug. 28 – Sept. 3, 2023, US.
Network Detail
Network Performance
2.5
24.6K
2.4
32.0K
KGW (NBC)
1.9
18.6K
17.8K
KPXG (ION)
0.6
5.6K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Portland, OR Market, Week of Aug. 28 – Sept. 3, 2023, US.
0.9
8.5K
0.7
7.1K
CNN
6.6K
0.5
5.0K
HGTV (HGTV: Home & Garden Television)
0.4
4.1K
Demographics:
Interests & Habits:
Age: 65+
Golf Enthusiast
Residence: Owns Home
Engages in Sports Betting
Household: No Children Present
Recreational Fishing
Source: Comscore TV, Preliminary Data, Aug. 28 – Sept. 3, 2023, US.
Total Actions (FB, X, IG)
# of Posts
FOX 12 Oregon
110.8K
527
KATU News
98.0K
526
KOIN 6
55.9K
400
Oregon Public Broadcasting- OPB
3.7K
52
FOX 12 Oregon Weather
1.3K
64
Source: Comscore Social, PowerRankings, Aug. 28 – Sept. 3, 2023, US.*Disclaimer: Data Pulled 9/8/2023; All preliminary data should be used for directional purposes only