- 20 juin 2023

NBA Finals Drive Ratings in Dallas-Ft. Worth, TX

Local TV Snapshot: June 5-11, 2023

Caleb White
Caleb White
Product Marketing Principal
Comscore
Market: Dallas-Ft. Worth, TX
Hours of TV Viewed: 94 Million
TV Households: 2,224,731
National Rank: #5

Overview:

With 94M hours viewed this week, the Dallas-Ft. Worth, TX market continues to pull in some of the highest viewership in the country.

On broadcast networks, it was all about the NBA Finals on WFAA (ABC.) Despite the Dallas Mavericks not making a Finals appearance, DFW residents still tuned in and earned a live HH rating of 10.5 for the series. On cable networks, FOX News Channel had a strong week, earning all five positions in our weekly cable series ranking. At the top of this list was Jesse Waters Primetime, which pulled in an average live household rating of 1.5 for the week.

FOX News Channel’s success translated over to the cable network ranking as well, earning the number one position for the week with an average live household ranking of 1.0. On the broadcast side, KDFW (FOX) earned the number one position for the week with an average live household rating of 2.8.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

NBA FINALS

WFAA (ABC)

W, F

10.5

234.6K

2

News 8 at 6p Saturday

WFAA (ABC)

S

7.2

160.8K

3

News 8 at 5 p.m. Saturday

WFAA (ABC)

S

6.9

152.4K

4

News 8 Update at 10

WFAA (ABC)

M, T, W, R, F, S, U

6.3

140.6K

5

News 8 at 5:30

WFAA (ABC)

U

6.1

136.0K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Dallas-Ft. Worth Market, Week of Jun. 5-11, 2023.

Top Five Cable Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Network:

Day of Week

Live HH Rating

Average Audience (TV)s

1

Jesse Watters Primetime

FOX News Channel

M, T, W, R, F

1.5

34.4K

2

The Five

FOX News Channel

M, T, W, R, F, S

1.5

33.3K

3

Special Report with Bret Baier

FOX News Channel

M, T, W, R, F

1.4

31.8K

4

America's Newsroom

FOX News Channel

M, T, W, R, F

1.2

27.1K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Dallas-Ft. Worth Market, Week of Jun. 5-11, 2023.

Top Five Broadcast Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

KDFW (FOX)

2.8

63.0K

2

WFAA (ABC)

2.7

61.1K

3

KXAS (NBC)

2.2

49.6K

4

KTVT (CBS)

2.1

46.7K

5

KUVN (Univision)

0.9

19.6K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Dallas-Ft. Worth Market, Week of Jun. 5-11, 2023.

Top Five Cable Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.0

21.5K

2

MSNBC

0.5

10.2K

3

ESPN

0.4

9.9K

4

S1DF (Spectrum News 1 - Dallas-Ft.Worth)

0.4

9.8K

5

CNN

0.4

8.7K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Dallas-Ft. Worth Market, Week of Jun. 5-11, 2023.

Network Persona Spotlight: KDFW (FOX)

Demographics:

Consumer Habits:

Age: 55+

PGA Golf Fan

Household: No Children Present

Fishing Enthusiast

Residence: Owns Home

Verizon Customer

Local Market Snapshot Dallas

Source: Comscore TV, Preliminary Data, Jun. 5-11, 2023, US.

Top Three Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions (FB, TW, IG)

# of Posts

1

KDFW FOX 4 News

159.7K

527

2

WFAA ABC 8

59.3K

566

3

KXAS - NBC DFW

43.4K

488

4

KTVT - CBS DFW

28.6K

308

5

Noticias 23 Dallas

20.2K

470

Source: Comscore Social, PowerRankings, Jun. 5-11, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only