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Today, search ads represent the highest performing ads on the internet, perhaps the world. In fact, in June 2011, US internet users ran over 27 billion searches; however, only 4% of a user's time is actually spent in the search engine, while 96% of their time is spent on content, commerce and communication sites. The question becomes, "how do you take the power of search and apply it to display, where users spend a majority of their time?" It's simple, search retargeting. Learn about the changing role of the search engine and what this means for you.
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