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Consumers are living into a multi-device world – they are accessing information, making purchases and consuming entertainment across TVs, computers, smartphones, tablets, gaming consoles and more.
Has your analytics platform evolved to understand your consumers’ touchpoints with you? What about enriching that data with other datasets that you have about them, whether it is CRM data, consumption data or other “offline” data? And if you are already using a data platform, is it flexible and scalable enough to be cost-effective as data volume will only increase?
In this presentation, Comscore’s Joe Nguyen and Fernando Gonzalez share best-in-class business analytics solutions to help you gain a deeper understanding of your customers’ behaviours across devices, giving you the insights you need to make the decisions that drive brand loyalty and increas e revenue.