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comScore Audience Metrix Ranks Top 50 U.S. Web Properties for November 2008

Retail Sites Gain as Holiday Shopping Season Kicks Off
Coupon Sites Rise 32 Percent as Tough Economy Sends Americans Searching for Deals

RESTON, VA, December 16, 2008 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. consumer activity at the top online properties for November 2008 based on data from the comScore Audience Metrix service. The official start to the holiday shopping season unleashed droves of Americans on retail sites, propelling several categories, including Toys, Consumer Electronics and Department Stores, to double-digit traffic gains in November.

“The current economic situation has caused retailers to slash prices and offer highly attractive offers, such as free shipping, to appeal to cost-conscious Americans this holiday season,” commented Jack Flanagan, executive vice president of comScore Audience Metrix. “With budgets a top concern for consumers, the ability to conveniently search the Web to find the best prices has become an increasingly important part of the holiday shopping buying process, for both online and offline purchases.”

Retail Category Traffic Soars as Holiday Shopping Season Gets Underway

Retailing dominated the top-gaining categories ranking for November as eager Americans went online in search of the holiday gifts and deals. Retail – Toys grew 24 percent to 31.3 million visitors during the month, led by Toysrus Sites with 15.4 million visitors (up 65 percent), Barbie with nearly 4 million visitors (up 15 percent), and KB Toys with 2.6 million visitors (up 119 percent).

Black Friday and Cyber Monday deals spurred growth at Retail – Department Stores, which soared 20 percent to 80 million visitors during November. Walmart.com captured the top position in the category with 44 million visitors, an increase of 50 percent from October. Target Corporation rose 26 percent to more than 39 million visitors, followed by JCPenney Sites with 18 million visitors (up 39 percent) and Sears.com with 16 million visitors (up 76 percent).

With hot electronic items like the Nintendo Wii, iPods and Garmin navigation systems appearing on holiday gift lists, the Retail – Consumer Electronics category increased 17 percent to 55.8 million visitors. BestBuy.com led the category with nearly 20 million visitors, a gain of 66 percent from the previous month. Circuit City Stores, Inc. followed in second with 15.4 million visitors (up 42 percent), while Walmart Electronics captured the #3 position, more than doubling to 9.5 million visitors.

Deal Hunting Fuels Traffic to Coupon Sites

Coupon sites ranked as the top-gaining category in November, surging 32 percent to 35.6 million visitors, as an uncertain economy and holiday deal searching led many Americans to seek coupons during the month. Eversave.com led the category with 8.6 million visitors (up 20 percent from the previous month). BlackFriday.info also saw strong gains, jumping nearly 1,500 percent to 5.5 million visitors in November, as eager shoppers planned their Black Friday purchases.

Top 50 Properties

Google Sites continued to lead as the most visited property in November with 147 million visitors, followed by Yahoo! Sites with nearly 144 million visitors and Microsoft Sites with 123.5 million visitors. The holiday shopping season caused several retailers to gain in the ranking including, Amazon Sites (up one spot to #8 with 63.5 million visitors), Wal-Mart (up seven spots to #15 with 47.4 million visitors) and Target Corporation (up six spots to #18 with more than 39 million visitors).

Top 50 Ad Focus Ranking

Platform-A led the November Ad Focus ranking reaching 91 percent of the 190.8 million Americans online. Yahoo! Network followed reaching 86 percent and Google Ad Network captured the third position reaching 84 percent of Americans online. Traffic Marketplace moved up two spots to the sixth position reaching 75 percent of online visitors, while MSN-Windows Live jumped four spots to #19 reaching 59 percent of Americans.

TABLE 1

comScore Top 10 Gaining Properties by Percentage Change in Unique Visitors* (U.S.)
November 2008 vs. October 2008
Total U.S. - Home, Work and University Locations
Source: comScore Audience Metrix
  Total Unique Visitors (000)
Oct-08 Nov-08 % Change Rank by Unique Visitors
Total Internet : Total Audience 190,616 190,775 0 N/A
BLACKFRIDAY.INFO 348 5,516 1,486 209
SHOPLOCAL.COM 5,520 12,231 122 91
Best Buy Sites 12,736 22,740 79 40
Toysrus Sites 9,320 15,376 65 66
Sears Sites 15,460 24,500 58 35
Delta Airlines 3,771 5,872 56 197
The Mozilla Organization 13,946 20,192 45 45
Wal-Mart 33,038 47,373 43 15
PriceGrabber 3,560 5,101 43 230
Circuit City Stores, Inc. 10,819 15,378 42 65

*Ranking based on the top 250 properties in November 2008

TABLE 2

comScore Top 10 Gaining Categories by Percentage Change in Unique Visitors (U.S.)
November 2008 vs. October 2008
Total U.S. - Home, Work and University Locations
Source: comScore Audience Metrix

Total Unique Visitors (000)
Oct-08 Nov-08 % Change
Total Internet : Total Audience 190,616 190,775 0
Coupons 27,101 35,649 32
Retail - Jewelry/Luxury Goods/Accessories 15,362 19,210 25
Retail - Toys 25,195 31,296 24
Retail - Mall 30,742 37,002 20
Retail - Department Stores 66,441 79,933 20
Retail - Consumer Electronics 47,788 55,786 17
Retail - Home Furnishings 39,852 44,965 13
Retail - Music 18,812 21,023 12
Online Gambling 14,588 16,132 11
Retail - Food 17,309 19,049 10

TABLE 3

comScore Top 50 Properties (U.S.)
November 2008
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Audience Metrix
Rank Property

Unique Visitors

(000)

 Rank Property

Unique Visitors

(000)
  Total Internet : Total Audience 190,775      
1 Google Site 146,941 26 Verizon Communications Corporation 28,459
2 Yahoo! Sites 143,856 27 Superpages.com Network 27,893
3 Microsoft Sites 123,537 28 Bank of America 25,875
4 AOL LLC 108,785 29 Everyday Health 25,367
5 Fox Interactive Media 89,000 30 AT&T, Inc. 24,958
6 eBay 71,730 31 WordPress 24,780
7 Ask Network 70,151 32 United Online, Inc 24,644
8 Amazon Sites 63,470 33 Shopzilla.com Sites 24,618
9 Wikimedia Foundation Sites 60,667 34 Weatherbug Property 24,579
10 Glam Media 54,631 35 Sears Sites 24,500
11 CBS Corporation 52,837 36 Gorilla Nation 24,371
12 Turner Network 51,682 37 Answers.com Sites 23,469
13 FACEBOOK.COM 50,511 38 Photobucket.com LLC 23,426
14 Apple Inc. 48,995 39 Real.com Network 22,958
15 Wal-Mart 47,373 40 Best Buy Sites 22,740
16 New York Times Digital 47,372 41 Demand Media 22,537
17 Viacom Digital 46,963 42 JPMorgan Chase Property 22,158
18 Target Corporation 39,143 43 ESPN 21,678
19 craigslist, inc. 35,666 44 Gannett Sites 21,272
20 AT&T Interactive Network 35,552 45 The Mozilla Organization 20,192
21 Adobe Sites 34,707 46 Monster Worldwide 20,142
22 Weather Channel, The 32,385 47 iVillage.com: The Womens Network 19,808
23 Comcast Corporation 32,013 48 WorldNow - ABC Owned Sites 18,571
24 Time Warner - Excluding AOL 30,655 49 WebMD Health 18,270
25 Disney Online 29,432 50 JCPenney Sites 18,079

TABLE 4

               
Rank Property Unique Visitors (000)   Rank Property Unique Visitors (000) Reach %
  Total Internet : Total Audience 190,775          
1 Platform-A** 173,155   26 Centro - Potential Reach 77,207 40%
2 Yahoo! Network** 164,535   27 MYSPACE.COM* 75,328 39%
3 Google Ad Network** 159,387   28 Undertone Networks** 75,027 39%
4 ValueClick Networks** 157,444   29 Vibrant Media** 73,748 39%
5 Specific Media** 151,386   30 NNN Total Newspapers: U.S. 73,231 38%
6 Traffic Marketplace** 142,510   31 Ask Network 70,151 37%
7 Yahoo! 142,007   32 Gorilla Nation Media - Potential Reach 67,972 36%
8 Tribal Fusion** 141,412   33 IAC Ad Solutions - Potential Reach 65,098 34%
9 24/7 Real Media** 139,189   34 Kontera** 60,982 32%
10 Google 138,870   35 Pulse 360** 57,733 30%
11 Casale Media - MediaNet** 137,371   36 MSN.COM Home Page 57,622 30%
12 Adconion Media Group** 136,625   37 EBAY.COM 56,775 30%
13 Tremor Media - Potential Reach 134,949   38 IB Local Network 55,438 29%
14 interCLICK** 128,033   39 Glam Media 54,631 29%
15 Revenue Science** 126,600   40 AMAZON.COM 54,223 28%
16 DRIVEpm** 123,082   41 TattoMedia** 52,376 27%
17 Collective Media** 118,796   42 NNN Top 25 50,836 27%
18 CPX Interactive** 115,129   43 YuMe Video Network - Potential Reach 50,798 27%
19 MSN-Windows Live 111,610   44 FACEBOOK.COM 50,511 26%
20 Turn, Inc** 111,227   45 ITN Digital Networks - Potential Reach 48,554 25%
21 ADSDAQ by ContextWeb** 110,338   46 Ybrant - Oridian - ADdynamix Network** 48,099 25%
22 AOL Media Network 108,785   47 Business.com Network 46,487 24%
23 Burst Media** 105,989   48 QuadrantONE - Potential Reach 44,482 23%
24 AdBrite** 88,203   49 WALMART.COM 43,940 23%
25 YOUTUBE.COM 80,406   50 Intergi - Potential Reach 43,406 23%

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in November. For instance, Yahoo! was seen by 74 percent of the nearly 191 million Internet users in November.

* Entity has assigned some portion of traffic to other syndicated entities.

** Denotes an advertising network.

About comScore Audience Metrix

comScore Audience Metrix provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore Audience Metrix reports are used by financial analysts, advertising agencies, publishers and marketers. comScore Audience Metrix syndicated ratings are based on industry-sanctioned sampling methodologies.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. For more information, please visit www.comscore.com/companyinfo.

Contact:
Sarah Radwanick
Manager Marketing Communications
comScore, Inc.
+1 206 268 6310
press@comscore.com



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