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Data Gem juin. 9, 2016 | Share

Normes publicitaires comScore, T1 2016

Normes publicitaires comScore, T1 2016

De quelle manière l’ad blocking, le trafic invalide et la visibilité publicitaire impactent la diffusion des campagnes. En savoir plus

Data Gem avr. 15, 2016 | Share

Horror At The Box Office

Horror

Horror At The Box Office En savoir plus

Data Gem fév. 16, 2016 | Share

How mobile-first has paid off for Unicorn brands: An Insight into Billion Dollar Companies

How mobile-first has paid off for Unicorn brands: An Insight into Billion Dollar Companies

The so called “unicorns”—private companies valued at $1 billion or more that were once considered a myth, today are seemingly everywhere, embraced by a new digital-savvy generation. En savoir plus

Data Gem oct. 1, 2015 | Share

Famous Family Movies

Family Movies

A gathering of memorable movie & TV families. En savoir plus

Data Gem sept. 1, 2015 | Share

Are You Ready For Some Football?

Football-Themed-Movies

Keeping score in football-themed movies & TV everywhere En savoir plus

Data Gem août. 1, 2015 | Share

Back To School

The look at school themed movies and TV that made the grade En savoir plus

Data Gem juin. 1, 2015 | Share

Dog Days of Summer

Pet-ThemedMovies

Pet-themed movies & TV everywhere En savoir plus

Data Gem mai. 1, 2015 | Share

Jurassic Journey Across Screens

Dinosaur Movies

Jurassic Journey Across Screens En savoir plus

Data Gem mars. 27, 2015 | Share

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

Percentage of Viewable Ad Impressions US

Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placement are being tested and optimized to make sure their ads are likely to be in-view. Despite their best efforts, display ad viewability rates did not budge... En savoir plus

Data Gem mars. 3, 2015 | Share

TV & Digital Video Everywhere: Measuring Multi-Platform, Time-shifted Video Viewing

TV and Video everywhere

Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. For content owners to get credit for these audiences and for advertisers to accurately plan multi-platform campaigns, the ecosystem must transact on consistent and trusted... En savoir plus