How Online Advertising Works: Whither The Click?
Intervenant: Gian Fulgoni
Evènement: Wharton Empirical Generalizations in Advertising Conference
You may request a copy of our new whitepaper, "How Online Advertising Works: Whither the Click?" which Gian recently presented at the "Empirical Generalizations in Advertising" conference at the Wharton Business School on December 5, 2008.