Présentations et des livres blancs

Présentation avr. 16, 2014 | Share The Evolution of Digital Advertising

The Evolution of Digital Advertising

Lessons Learned: The Evolution of Digital Advertising from Direct Response to Branding. Digital advertising has evolved tremendously with the advent of new technologies and learnings. Its goal today is not just to elicit a direct response action but to also generate feelings, emotions and perceptions that ultimately build brand awareness and loyalty... En savoir plus

Par: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Audience Measurement, Marketing Research, Multi-Platform

Présentation avr. 15, 2014 | Share

Qualifying and Personifying Big Data for Business Decisions

Magid Abraham gives real examples and insight into the revolutionary enterprise analytics solution that is transforming modern business. En savoir plus

Par: Magid M. Abraham, Ph.D. Tags: Ad Validation, Audience Measurement, Big Data, Marketing Research, Web Analytics

Présentation avr. 14, 2014 | Share The Evolution of Digital Advertising

comScore Day Italia

During the comScore Day Italia event, Gian Fulgoni, comScore Chairman and Co-founder presented The Evolution of Digital Advertising: From Direct Response to Branding where he describes key findings on campaign optimization, viewability and the importance of cross-platform measurement. En savoir plus

Par: Gian Fulgoni Tags: Ad Impressions, Ad Validation, Advertising, Multi-Platform

Présentation avr. 9, 2014 | Share

Trends Shaping Local Search in 2014

In this presentation, comScore, 15Miles, and Neustar discuss key insights from the 7th annual Local Search Study. Learn how to create a positive online experience for potential customers, driving in-store and online purchases. En savoir plus

Tags: Local, Rechercher

Présentation avr. 9, 2014 | Share Online Campaign Optimisation and Validation

German Webinar: Online Campaign Optimisation and Validation

This webinar, presented in German by Peter Bernschneider, provided insights into how advertisers and agencies can leverage comScore vCE to optimise and validate their online campaigns. En savoir plus

Par: Peter Bernschneider Tags: Ad Impressions, Ad Validation, Advertising, Viewability

Présentation avr. 7, 2014 | Share

Video Metrix® Launch in Colombia

In this presentation, comScore Senior Product Manager Dan Piech provides insight into digital video consumption in Colombia using comScore Video Metrix®, a new video measurement service in Colombia. En savoir plus

Par: Dan Piech Tags: Vidéo

Livre blanc avr. 2, 2014 | Share 2014 US Digital Future in Focus

2014 U.S. Digital Future in Focus

2013 was another watershed year in the life of digital, marked by transformative changes in how people interacted with technology, how content evolved the new media paradigm, and how businesses developed through digital advertising and commerce. In this whitepaper, we will examine how today’s digital media landscape has changed over the past few years... En savoir plus

Par: Adam Lella, Andrew Lipsman, Kate Dreyer Tags: Advertising, e-Commerce, Mobile, Multi-Platform, Rechercher, Social, Vidéo

Livre blanc mars. 31, 2014 | Share 2014 Canada Future in Focus

2014 Canada Digital Future in Focus

comScore presents the 2014 Canada Digital Future in Focus, our annual report on how the prevailing trends in web usage, online video, digital advertising, mobile, social media and e-commerce are defining the current Canadian marketplace and what these trends mean for the year ahead. En savoir plus

Par: Kevin Duong Tags: Advertising, Mobile, Multi-Platform, Rechercher, Vidéo

Présentation mars. 26, 2014 | Share

Bonnes Pratiques : de nouvelles perspectives pour la publicité digitale

Jacques Tchenio, VP Sales de comScore en France, a animé un atelier lors de la Strategies Digital Week à destination des annonceurs, agences médias et régies soucieux de profiter du potentiel du Digital. En savoir plus

Tags: Advertising, Programmatic Buying, Viewability

Livre blanc mars. 25, 2014 | Share Dutch Digital Market Overview January 2014

Dutch Digital Market Overview February 2014

Your monthly snapshot of digital audience trends. In January 2014, there were 13.3 million desktop and laptop internet users, and 11.2 million unique online video viewers in the Netherlands. En savoir plus

Par: Hélène Azevedo Tags: Audience Measurement, Engagement, Rankings, Vidéo

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