- 12. Juli 2023

It’s All About MLB Baseball in Cleveland, OH

Local TV Snapshot: June 26 – July 2, 2023

Caleb White
Caleb White
Product Marketing Principal
Comscore
Market: Cleveland, OH
Hours of TV Viewed: 63.1 Million
TV Households: 1,252,736
National Rank: #19

Overview:

It was all about the Cleveland Guardians MLB team this week in Cleveland, OH, as the market earned over 63 million total hours of live television viewed.

On broadcast networks, MLB baseball on WJW (FOX) earned the highest live household rating of the week, with a 7.4. WJW (FOX) maintained a strong performance across this ranking, earning four of the top 5 series this week. Amongst cable series, it was the Guardians Live Postgame series on BSGL (Bally Sports Great Lakes) that topped our series ranking with a live household average rating of 3.0.

On the network side, WJW (FOX) maintained the success seen amongst their series, earning the number one broadcast network ranking for the week as well, with an average live household rating of 3.2. Amongst cable networks, it was FOX News Channel that earned the top spot, pulling in an average live household rating of 1.2.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

MLB on FOX

WJW (FOX)

S

7.4

93.1K

2

News 5 at 6pm

WEWS (ABC)

S, U

7.1

89.0K

3

FOX 8 Saturday Morning News

WJW (FOX)

S

6.5

81.8K

4

Fox 8 Sunday Morning News

WJW (FOX)

U

6.5

81.1K

5

FOX 8 News at 8AM

WJW (FOX)

M, T, W, R, F

6.4

80.7K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Cleveland, OH Market, Week of Jun. 26 – Jul. 2, 2023.

Top Five Cable Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

Guardians Live Postgame

BSGL (Bally Sports Great Lakes)

T, W, R, F, U

3.0

37.9K

2

The Five

FNC (FOX News Channel)

M, T, W, R, F, S

2.5

31.1K

3

Jesse Watters Primetime

FNC

M, T, W, R, F

2.2

27.7K

4

Special Report with Bret Baier

FNC

M, T, W, R, F

2.0

25.0K

5

MLB Baseball

BSGL

M, T, W, R, F, S, U

1.9

24.3K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Cleveland, OH Market, Week of Jun. 26 – Jul. 2, 2023.

Top Five Broadcast Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

WJW (FOX)

3.2

40.2K

2

WKYC (NBC)

2.2

27.8K

3

WEWS (ABC)

2.1

26.3K

4

WOIO (CBS)

2.1

25.9K

5

WVPX (ION)

0.7

9.3K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Cleveland, OH Market, Week of Jun. 26 – Jul. 2, 2023.

Top Five Cable Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.2

15.4K

2

BSGL (Bally Sports Great Lakes)

0.8

10.2K

3

MSNBC

0.7

8.7K

4

S1CL (Spectrum News 1 - Cleveland)

0.6

8.1K

5

CNN

0.5

6.4K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Cleveland, OH Market, Week of Jun. 26 – Jul. 2, 2023.

Network Persona Spotlight: WJW (FOX)

Demographics:

Interests & Habits:

Age: 55+

Donates to charitable causes

Household: No Children Present in Home

Recreational vehicle owner

Education: High School Graduate

Major League Baseball fan

It’s All About MLB Baseball in Cleveland, OH

Source: Comscore TV, Preliminary Data, Jun. 26 – Jul. 2, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions (FB, TW, IG)

# of Posts

1

WOIO - Cleveland 19 News

116.7K

778

2

WJW - Fox 8 News

89.6K

580

3

WKYC Channel 3 - Cleveland

54.6K

601

4

News 5 Cleveland

33.9K

278

5

WMFD TV

722

15

Source: Comscore Social, PowerRankings, Jun. 26 – Jul. 2, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only