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Market Ranking Jan. 27, 2015 | Share

comScore Releases December 2014 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 195.7 million Americans watched online content videos via desktop computer in December 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Lesen Sie mehr

Market Ranking Jan. 27, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for December 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2014 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 238.3 million unique... Lesen Sie mehr

Blog Jan. 27, 2015 | Share

Solving the Multi-Platform Video Measurement Challenge

Solving the Multi-Platform Video Measurement Challenge

Technological innovation occurs rapidly, and consumers have always been quick to adapt. One area this is especially true is digital video, as mass adoption of smartphones and tablets, combined with faster 4G internet speeds have fueled explosive growth. Predictably, consumers have altered their TV viewing habits to reap the benefits of increased content... Lesen Sie mehr

Blog Jan. 26, 2015 | Share

comScore in Journal of Advertising Research on Topic of Omni-Channel Retailers and the Consumer Path-to-Purchase

Gian Fulgoni

Marketers always have relied on consumer insights as the basis for their sales and marketing strategies. The challenge to marketers intensifies each year as the advent of digital technologies has created a fast-growing e-commerce channel while also making it much easier for consumers to conduct research and obtain the price and product information that... Lesen Sie mehr

Video Jan. 23, 2015 | Share

App Wars: Does the little guy have a chance against Facebook, Apple & Google?

App Wars

It’s no secret that mobile is the way of the future. But what does it take to make a successful app? Gian Fulgoni, comScore co-founder, provides answers on Yahoo Finance. View

Video Jan. 22, 2015 | Share

How Facebook (and Twitter) are mastering mobile

Gian Fulgoni on Mobile Advertising

Gian Fulgoni talks on Yahoo Finance about how people are making money on the Internet. In short, it's all about video ads and mobile. View

Blog Jan. 22, 2015 | Share

Realizing the Promise of Programmatic through comScore Industry Trust

It’s no secret that programmatic advertising is on the rise. Spending on programmatic advertising topped $10 Billion in 2014, and that figure is expected to double in the next two years. In a perfect programmatic world, buyers would achieve better results while lowering costs, and sellers could better showcase their quality impressions and increase... Lesen Sie mehr

Pressemitteilung Jan. 22, 2015 | Share

comScore Brings Independent Metrics to Programmatic Buying to Elevate Quality Inventory and Trust in Transactions

comScore, Inc. (NASDAQ : SCOR) today announced that media buyers will be able to use key comScore advertising metrics directly in programmatic trading platforms. This is the first offering from the comScore Industry Trust Initiative, which is designed to enable trusted transactions of quality advertising between buyers and sellers. Lesen Sie mehr

Präsentation Jan. 21, 2015 | Share

Unlocking Programmatic’s Potential: Introducing comScore Industry Trust

The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This presentation addresses the key issues surrounding programmatic and reveals what it will take to instill trust back into the ecosystem and help programmatic... Lesen Sie mehr

Präsentation Jan. 21, 2015 | Share

Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advertising

Viewability and audience measurement have changed the online advertising game. ConAgra Foods has been at the forefront of this change as an advertiser, leveraging the latest measurement technology to improve the effectiveness of its online campaigns. In this presentation, ConAgra Foods shared the strategy behind these digital advertising accomplishments... Lesen Sie mehr