Broadcast series had a strong performance in the Miami, FL market this week, with each of the top five series earning a rating of 6.5 or higher. NFL Preseason Football on WFOR (CBS) earned the number one spot in our broadcast series ranking with a live household rating of 9.8, or nearly 1 in 10 households. However, on the network side it was WSCV (Telemundo) that took the number one rank, as the network earned an average live household rating of 2.3 throughout the week.
Amongst cable series, the Democracy 24 Fox News Republican Primary Debate on FOX News Channel earned the number one position – drawing a live household rating of 7.2. FOX News Channel saw success on the network side as well, earning the top spot with an average live household rating of 0.9 throughout the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Series Detail
Series Performance
Rank
Series
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
NFL Preseason Football
WFOR (CBS)
S
9.8
139.3K
2
US-OPEN-CUP-W-TEL
WSCV (Telemundo)
W
9.7
137.6K
3
US-OPEN-CUP-W-TEL-UNVSO
WSCV
7.3
104.1K
4
Noticiero 51 - 6PM SU
U
6.7
94.7K
5
Noticiero 51 - 11PM SU
6.5
92.2K
Note: Local broadcast series only; All syndicated programs & national news omittedSource: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Miami, FL Market, Week of Aug. 21-27, 2023, US.
Network:
Democracy 24 Fox News Republican Primary Debate
FNC (Fox News Channel)
7.2
102.0K
FNC
3.5
50.0K
Countdown To The Debate
2.9
41.2K
Fox News @ Night
1.9
27.5K
ESPN
M
1.8
26.2K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Miami, FL Market, Week of Aug. 21-27, 2023, US.
Network Detail
Network Performance
2.3
32.2K
WPLG (ABC)
2.1
29.6K
WLTV (Univision)
1.5
21.1K
21.0K
WSVN (FOX)
1.4
20.1K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Miami, FL Market, Week of Aug. 21-27, 2023, US.
FNC (FOX News Channel)
0.9
12.3K
MSNBC
0.7
9.9K
CNN
9.8K
0.3
4.8K
HGTV (HGTV: Home & Garden Television)
4.4K
Demographics:
Interests & Habits:
Age: 65+
College & Professional Soccer Fan
Residence: Multi-Family Dwelling Unit
Enjoys Gambling in Casinos
Household: Completed Some High School
Engaged with eSports
Source: Comscore TV, Preliminary Data, Aug. 21-27, 2023, US.
Telecast Detail
Telecast Performance
Total Actions (FB, X, IG)
# of Posts
WSVN-TV
312.4K
383
WSCV - Telemundo 51
221.9K
401
Univision Miami
221.0K
681
WPLG Local 10
85.4K
466
WTVJ - NBC 6
25.7K
441
Source: Comscore Social, PowerRankings, Aug. 21-27, 2023, US.*Disclaimer: Data Pulled 9/1/2023; All preliminary data should be used for directional purposes only