During December 2022, the top properties at health and beauty category generated over 3 million actions across Twitter, Facebook and Instagram with an audience size of almost 18 million people.
I Love Lakme (IN) has the highest audience (cross-platform) with 5,576,522 but occupies the third place in terms of number of actions (cross-platform) with 172,349. In another hand SUGAR Cosmetics (IN) has the highest number of actions (cross-platform) with 1,161,523 and is second brand in size audience (cross-platform) with 2,941,665 followers. This indicates that the company is highly engaged with its audience.
It's also interesting to see that Durex (IN) has the second highest number of actions (cross-platform) with 266,259 and the second lowest audience (cross-platform) with 286,132 followers. This suggests that while the company has a relatively smaller audience, it is still able to generate a high level of engagement with its followers. This could be due to the company's focus on targeted marketing efforts.
Top 12 Social Properties in Health and Beauty in India, December 2022
Actions (cross platform)
Audience (cross platform)
1
SUGAR Cosmetics (IN)
1,161,523
2,941,665
2
Durex (IN)
266,259
286,132
3
I Love Lakme (IN)
172,349
5,576,522
4
Myprotein (IN)
157,568
228,684
5
Tyaani Jewellery by Karan Johar (IN)
140,188
414,432
6
Lotus Herbals (IN)
103,630
946,216
7
MCaffeine (IN)
92,610
546,236
8
Mamaearth (IN)
86,351
1,528,158
9
Purplle.com (IN)
81,638
1,429,020
10
Plum (IN)
80,891
908,126
11
Iba Cosmetics (IN)
77,118
492,265
12
MAC Cosmetics (IN)
73,342
1,095,988
Source: Shareablee Powered by Comscore, Health and Beauty Category, December 2022, Instagram, Facebook and Twitter, India
SUGAR Cosmetics reached more than 28K action on Instagram in December 2022 with a video post about eye makeup do’s & don’ts:
View this post on Instagram A post shared by SUGAR Cosmetics (@trysugar)
A post shared by SUGAR Cosmetics (@trysugar)
Durex seems to have good engagement on Facebook and analysing the month of December of 2022 one of their posts had 30K likes, 602 comments and 569 shares:
With Shareablee powered by Comscore, publishers can not only see their digital audience and engagement but the social interaction with their audiences to define better monetization strategies. If you want to learn more about how Comscore can help you improve your advertising, and if you want to review all the rankings we produce for the Indian market every month, please contact us.