Comscore Releases Top U.K. Web Rankings for June 2008

Big Brother Gossip Spurs Traffic to Entertainment News Sites

Acquisition of Bebo Propels AOL to U.K.’s 6th Ranked Property

LONDON, U.K., July 29, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its June rankings of the largest and fastest-growing Internet properties and site categories in the U.K. based on data from the Comscore World Metrix audience measurement service.

June saw modest increases in the entertainment news, retail fragrances/cosmetics, retail jewelry/luxury goods/accessories, and careers services and development site categories. Channel4 was the fastest growing site in June, up 32 percent to 4.7 million unique visitors, driven by interest in this season’s Big Brother. AOL’s acquisition of Bebo.com propelled it to the number 6 ranking in the U.K. with 17.1 million visitors.

Top Gaining Site Categories for June 2008

Top 10 Gaining Site Categories by Number of U.K. Unique Visitors
June 2008 vs. May 2008
Total U.K., Age 15+ - Home and Work Locations*
Source: Comscore World Metrix

Property

Total Unique Visitors (000)

May-2008

Jun-2008

% Change

Total Internet : Total Audience

34,489

34,860

1%

Entertainment - News

10,167

10,570

4%

Retail - Fragrances/Cosmetics

3,344

3,432

3%

Retail - Jewelry/Luxury Goods/Accessories

2,281

2,327

2%

Career Services and Development

10,197

10,334

1%

Search/Navigation

32,057

32,257

1%

Conversational Media

27,547

27,660

0%

Retail - Movies

6,963

6,984

0%

Portals

32,380

32,421

0%

Newspapers

14,731

14,741

0%

Photos

17,636

17,635

0%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top Gaining Properties for June 2008

Top 10 Gaining Properties by Number of U.K. Unique Visitors*
June 2008 vs. May 2008
Total U.K., Age 15+ - Home and Work Locations**
Source: Comscore World Metrix

Property

Total Unique Visitors (000)

May-2008

Jun-2008

% Change

Total Internet : Total Audience

34,489

34,860

1%

Channel4

3,544

4,664

32%

John Lewis Partnership

2,119

2,416

14%

Guardian Media Group

3,793

4,305

14%

First Choice Holidays PLC

3,939

4,246

8%

365 Media Group

2,299

2,462

7%

Facebook.com

15,195

16,132

6%

Virgin Media

4,910

5,159

5%

Reed Business Information

2,317

2,430

5%

Jobcentreplus.gov.uk

2,729

2,845

4%

Groupe Lagardere

2,353

2,452

4%

*Ranking based on the top 100 U.K. properties in June 2008, excludes growth occurring from reallocation of site traffic, such as the inclusion of Bebo.com beneath the AOL LLC property.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top 25 Properties for June 2008

Top 25 Properties by Number of U.K. Unique Visitors*
June 2008 vs. May 2008
Total U.K., Age 15+ - Home and Work Locations**
Source: Comscore World Metrix

Jun-08 Rank

May-08 Rank

Property

Total Unique Visitors (000) Jun-08

N/A

N/A

Total Internet : Total Audience

34,860

1

1

Google Sites

30,614

2

2

Microsoft Sites

28,212

3

3

eBay

21,093

4

4

Yahoo! Sites

20,801

5

5

BBC Sites

18,496

6

12

AOL LLC***

17,080

7

6

Facebook.com

16,132

8

8

Wikipedia Sites

12,995

9

7

Ask Network

12,781

10

10

Amazon Sites

10,838

11

11

Fox Interactive Media

10,501

12

15

DMGT

9,856

13

14

Apple Inc.

9,738

14

13

Lycos Europe Sites

9,528

15

16

CNET Networks

8,386

16

17

Tesco Stores

7,185

17

18

Home Retail Group

6,901

18

20

Yellow Book Network

6,657

19

19

Sky Sites

6,518

20

22

News International

6,048

21

23

Expedia Inc

5,947

22

21

Moneysupermarket.com Financial Group

5,884

23

41

Gorilla Nation

5,433

24

24

Viacom Digital

5,416

25

27

Orange Sites

5,325

*Ranking based on the top 100 U.K. properties in June 2008.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

*** Beginning with June 2008 Comscore data, the AOL LLC property now includes Bebo.com

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com



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