Videos

Video Mär. 7, 2013 | Share

Magid Abraham Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees

Magid Abraham, President, CEO and Co-Founder, Warns Video Biz: Don't Embrace TV Model of Demographic Guarantees View

Featuring: Magid M. Abraham, Ph.D. Tags: Advertising, Online video, TV

Video Feb. 28, 2013 | Share

Brave New Digital World

Brave New Digital World - A Manifesto for the Future of Digital Media Measurement & Analytics. View

Tags: Audience Measurement, Connected Devices, Marketing Research, Mobile, Technology, Web Analytics

Video Dez. 3, 2012 | Share

ClickZ Talks Mobile Metrics With comScore

Diran Hafiz, Sales Director Mobile, talks to Clickz at SES Chicago, sharing his thoughts on the most important metrics to look at from a mobile app perspective, as well as the largest mistakes he believes marketers make in mobile measurement. View

Tags: Apps, Mobile

Video Nov. 28, 2012 | Share

Gian Fulgoni Tallies the Cyber Monday Scorecard

With Cyber Monday sales this year increasing 17% over last year, 2012 holiday online shopping is off to a strong start. View

Featuring: Gian Fulgoni Tags: Black Friday, Cyber Monday, ecommerce, Holiday Shopping, Rankings, Retail

Video Nov. 27, 2012 | Share

Gian Fulgoni Discusses How Mobile Devices Drove A New Cyber Monday Record

Online retail boomed on Cyber Monday, thanks in part to shoppers browsing in stores and then buying online. comScore Chairman and Co-founder Gian Fulgoni discusses spending trends with the NBC Today Show. View

Featuring: Gian Fulgoni Tags: Amazon, Cyber Monday, ecommerce, Holiday Shopping, Mobile, Retail, Smartphone

Video Nov. 26, 2012 | Share

Gian Fulgoni Shows How Online Retail is Changing the Shape of Holiday Shopping

Gian Fulgoni Shows How Online Retail is Changing the Shape of Holiday Shopping. View

Featuring: Gian Fulgoni Tags: Black Friday, Comparison shopping, Cyber Monday, ecommerce, Holiday Shopping, Mobile, Retail

Video Nov. 26, 2012 | Share

Gian Fulgoni Shares How Cyber Monday Sales Exceeded the $1 Billion Mark

Gian Fulgoni Shares How Cyber Monday Sales Exceeded the $1 Billion Mark. View

Featuring: Gian Fulgoni Tags: Black Friday, Comparison shopping, Cyber Monday, ecommerce, Holiday Shopping, Mobile, Retail

Video Okt. 16, 2012 | Share

Mobile in a Digital Minute

Product Marketing Vice President Khurrum Malik explores how predictive analytics can help carriers understand cross-sell and up-sell campaign success. View

Featuring: Khurrum Malik Tags: Mobile, Smartphone

Video Okt. 16, 2012 | Share

Social in a Digital Minute

Chief Marketing Officer Linda Abraham discusses how to make social measurable, comparable and actionable. View

Featuring: Linda Abraham Tags: Social

Main Site Navigation