das Datum: November 11, 2010
Speaker: Susan Kleinman, Director, Insurance Solutions
das Event: comScore Webinar
Understanding consumer online behavior and competitor online strategies has never been more important for life insurance companies, whether looking to generate new leads, write new business, steal market share from competitors or simply improve the customer experience.
During this session, we review the following trends in online life insurance:
- Visitation to major life insurance companies, lead generators, and online agencies
- Online quoting for life insurance
- What life insurance companies are doing in mobile and social
- Online display advertising for life insurance
- Consumer search behavior
- Advertiser search strategies
