The Shade Room wished to showcase their impact on social media using a specific hashtag, and measure how effective they are at driving engagement using that hashtag compared to others in the space.
The Solution
Comscore leveraged our social tools to highlight topline metrics, volume of content vs engagement, platform share, top trending posts using the specified hashtag, a ranking of top publishers, and a sentiment read.
Topline metrics around the hashtag/keyword are highlighted, such as amount of content published, number of publishers that posted content, undeduplicated audience reach across all publishers, and total engagement generated. Delve deeper as we compare content and engagement shares to identify the most influential platforms driving action within the topic.
Top posts utilizing the hashtag/keyword are displayed as well as a curated ranking of top publishers driving the conversation and their impact across each platform.
Customized emoji and keyword clouds are derived from posts featuring the hashtag/keyword, offering a profound understanding of emotional resonance and related topics.
The Comscore Social Impact report helped The Shade Room measure and showcase the strength of their partnership across TikTok, Facebook, Instagram, X, and YouTube