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Blog Mag. 5, 2015 | Share

comScore Acquires Proximic to Bring Enhanced Trust and Transparency to Digital Advertising

comScore Acquires Proximic to Bring Enhanced Trust and Transparency to Digital Advertising

Today, I’m excited to announce that comScore acquired Proximic, Inc. Bringing the Proximic offerings to comScore will further help our customers to optimize their advertising campaigns and create much needed transparency in the online advertising ecosystem. The acquisition also aligns directly with our strategy of helping to shine a spotlight on the... Leggi di più

Comunicato stampa Mag. 5, 2015 | Share

comScore Acquires Proximic to Bolster Pre-Bid Solutions for Buyers and Sellers

comScore (NASDAQ: SCOR) today announced that it has acquired Proximic, a Menlo Park, CA-based analytics company that offers solutions focused on bringing transparency to digital advertising for both buyers and sellers. Technology used in Proximic’s pre-bid solutions will power enhancements to brand safety and content categorization capabilities... Leggi di più

Comunicato stampa Mag. 5, 2015 | Share

comScore, Inc. Reports First Quarter 2015 Results

comScore, Inc. (NASDAQ: SCOR) today announced financial results for the first quarter 2015. Leggi di più

Blog Mag. 5, 2015 | Share

Visualizzazioni ed erogazioni "in-target": l'analisi dei benchmark evidenzia dati variabili sull'efficacia delle campagne in Europa

Visualizzazioni ed erogazioni "in-target": l'analisi dei benchmark evidenzia dati variabili sull'efficacia delle campagne in Europa

Saper valutare le performance di una campagna costituisce un aspetto di fondamentale importanza per tutti gli stakeholder dell'ecosistema della pubblicità digitale. Leggi di più

Blog Mag. 4, 2015 | Share

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

There is much yet to be exposed about ad fraud and each new technology that is uncovered is another potential threat to your brand as a media seller and puts your ad revenue at risk. In fact, it is in the interest of media sellers – publishers, supply side platforms and ad networks alike – to get ahead of the fight against fraudsters to protect... Leggi di più

Video Mag. 4, 2015 | Share

Real challenge for TV is audiences being split

Gian Fulgoni discusses digital ad spending

Gian Fulgoni on CNBC discussing digital ad spending and the threat to traditional television content. View

Market Ranking Mag. 4, 2015 | Share

Spain Top 20 February 2015

Spain Top 20 February 2015 Leggi di più

Comunicato stampa Apr. 30, 2015 | Share

ABC Grants Continued Certification to comScore for Content Verification

comScore, Inc. (NASDAQ: SCOR) today received certification from ABC UK (Audit Bureau of Circulations) for its Content Verification (CV) solution, continuing its status as a certified solution for the digital ad market. The ABC certificate provides transparency into the capabilities of comScore’s CV product in order to give advertisers and agencies... Leggi di più

Market Ranking Apr. 30, 2015 | Share

comScore Ranks Top UK Digital Media Properties for March 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly report on the state of the digital landscape in the UK, based on data from the comScore MMX, MMX Multi-Platform, Mobile Metrix and Video Metrix services. More than 47.5 million UK unique visitors accessed the Internet in March 2015 across desktop and mobile... Leggi di più

Libro bianco Apr. 30, 2015 | Share

UK Digital Market Overview March 2015

UK Digital Market Overview

Your monthly snapshot of digital audience trends. In March 2015, 47.5 million users accessed the internet via their desktop, smartphone and tablet devices. Google Sites is top multi-platform destination while Sky, Amazon and BBC see largest share of mobile only users. BBC overtakes Facebook to become 2nd most popular digital property. Facebook accounts... Leggi di più