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presentazione Giu. 25, 2015 | Share

Lessons Learned in Digital Advertising

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty. We’ve identified key Lessons Learned that help shed light on the current state of the industry and... Leggi di più

Market Ranking Giu. 25, 2015 | Share

MDA and comScore Release Rankings of Top Web Entities in Malaysia for April 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released their monthly rankings of web activity for the top online entities in Malaysia for April 2015 based... Leggi di più

Comunicato stampa Giu. 23, 2015 | Share

comScore Announces Launch of validated Campaign Essentials™ 2.0 in Brazil and Mexico to Improve Solutions for Ad Measurement Needs

São Paulo, Brazil and Mexico City, Mexico, June 23, 2015 – comScore, Inc. (NASDAQ: SCOR) announced an enhancement to validated Campaign Essentials™ (vCE®) – now vCE 2.0 – to deliver advertising campaign insights to clients in Brazil and Mexico with increased speed and stability. vCE 2.0 is a holistic ad and audience delivery validation solution... Leggi di più

Market Ranking Giu. 19, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for May 2015

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly ranking of U.S. online activity at the top digital media properties for May 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 242.4 million unique... Leggi di più

Market Ranking Giu. 19, 2015 | Share

comScore Releases May 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from the comScore Video Metrix® service showing that 192.9 million Americans watched online content videos via desktop computer in May 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Leggi di più

Blog Giu. 19, 2015 | Share

comScore Named to Online Trust Alliance Honor Roll for Third Consecutive Year

comScore Named to Online Trust Alliance for Third Consecutive Year

We’re excited to share that comScore has once again earned a place on the Online Trust Alliance’s (OTA) annual Honor Roll. The Online Trust Alliance (OTA) is a non-profit with the mission to enhance online trust and user empowerment while promoting innovation and the vitality of the Internet. Its goal is to help educate businesses, policy makers... Leggi di più

presentazione Giu. 19, 2015 | Share

The Verified Impression – Another “Tech Tax” or the Most Important Aspect of the Digital Mix?

The Verified Impression

In this presentation, Duncan Trigg, Vice President of Advertising Effectiveness, comScore, Inc., shared the importance of transparency of supply, and why comScore’s Industry Trust Initiative offers the framework for enabling trusted transactions of quality advertising between buyers and sellers, across both traditional and programmatic workflows. Leggi di più

presentazione Giu. 17, 2015 | Share

What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape

What Insurers Need to Know to Succeed in an Ever-Changing Digital Landscape

Understanding consumer digital behavior and competitor digital strategies has never been more important for insurance companies. In this presentation, Susan Engleson, head of comScore's Insurance Practice, talks about what insurers need to know about the rapidly-evolving digital landscape. Leggi di più

Market Ranking Giu. 16, 2015 | Share

comScore Releases May 2015 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in May with 64.1 percent of search queries conducted. Leggi di più

Libro bianco Giu. 16, 2015 | Share

Non-Human Traffic: Why it Matters and Why You Should Care

Non-Human Traffic

You probably already know that ad fraud and non-human traffic (NHT) are real issues. If an ad isn’t reaching a real person, that’s a real problem. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your measurement – including your viewability... Leggi di più