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Comunicato stampa Lug. 23, 2014 | Share

Terra Uses comScore validated Media Essentials (vME™) to Measure Improved Ad Viewability of New Site Layout

comScore, Inc., a global leader in measuring the digital world, announced that Terra uses validated Media Essentials (vME), a tool for evaluating and optimizing inventory by ad slot, site section and creative size, to gain increased viewability in their new site layout for Terra.com. Leggi di più

Comunicato stampa Lug. 22, 2014 | Share

comScore to Report Second Quarter 2014 Financial Results on August 5

comScore, Inc. (NASDAQ: SCOR) today announced it will report its second quarter 2014 financial results before U.S. financial markets open on Tuesday, August 5, 2014. Leggi di più

Market Ranking Lug. 21, 2014 | Share

comScore Releases June 2014 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in June with 67.6 percent of search queries conducted. Leggi di più

Market Ranking Lug. 21, 2014 | Share

comScore Releases June 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 186.9 million Americans watched online content videos in June 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube... Leggi di più

Market Ranking Lug. 21, 2014 | Share

comScore MMX® Ranks Top 50 U.S. Desktop Web Properties for June 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for June 2014 based on data from the comScore MMX® service. Google Sites ranked as the top property on desktop with 189.7 million unique visitors, while AddThis topped the Ad Focus... Leggi di più

Blog Lug. 16, 2014 | Share

Participation of the Latin American Teams in the Digital Field

Participation of the Latin American Teams in the Digital Field

We recently reviewed comScore MMX online sports visitation data for some Latin American countries to understand which countries’ fans were following the 2014 FIFA World Cup the most closely online. Leggi di più

Comunicato stampa Lug. 16, 2014 | Share

Nuova Sizmek Audience Suite: integrazione delle metriche di performance di Sizmek con i dati comScore validated Campaign Essentials™ o Nielsen Online Campaign Ratings™

Sizmek

Sizmek (NASDAQ: SZMK) annuncia oggi il lancio di Sizmek Audience Suite, uno strumento che unisce la misurazione delle performance delle campagne della piattaforma aperta Sizmek MDX, con i dati provenienti dalle due fonti leader nella misurazione: comScore vCE® e Nielsen Online Campaign Ratings. Sizmek rende dunque disponibile la nuova soluzione per... Leggi di più

Blog Lug. 11, 2014 | Share

Is Mobile Bringing About the Death of the PC? Not Exactly…

Is Mobile Bringing About the Death of the PC Not Exactly

There have been no shortage of recent media coverage about mobile eating the web, and comScore’s latest report about mobile apps now accounting for more than half of digital time spent has probably contributed to some of these perceptions. But sometimes it’s worth taking a step back to get a little perspective about the realities of a situation. Leggi di più

Comunicato stampa Lug. 10, 2014 | Share

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

New Pharma Digital Marketing Benchmarks Show that Online Pharmaceutical Marketing Continues to Drive Brand Awareness, Favorability and Conversions

comScore, Inc. (NASDAQ: SCOR) today released results from its eighth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, conducted in partnership with marketing innovation consultancy Evolution Road LLC. Leggi di più

Libro bianco Lug. 10, 2014 | Share

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

For the past nine years, comScore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a meta-analysis was conducted on the results of 163 studies. The goal: To better understand the evolution of these metrics and the evolving multi-platform... Leggi di più