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Blog Set. 28, 2016 | Share

comScore in Journal of Advertising Research on How Data Analytics, Social Media, and Creative Strategies Shape U.S. Presidential Election Campaigns

comScore in Journal of Advertising Research on How Data Analytics, Social Media, and Creative Strategies Shape U.S. Presidential Election Campaigns

In the following article entitled “The Power of Political Advertising: Lessons for Practitioners,” comScore VP of Political Technology is joined by comScore Co-Founder and CEO Gian Fulgoni and comScore VP of Marketing and Insights Andrew Lipsman in describing the combined use of data analytics, creative messaging, and social media in the 2012 and... Read more

Blog Set. 22, 2016 | Share

Millennials Use More Apps, but Spend a Greater Share of Time on Top Apps

Millennials Use More Apps but Spend a Greater Share of Time on Top Apps

In the recently released 2016 U.S. Mobile App Report, we reported that Millennials concentrate more of their mobile app time within the Top 10 ranked apps in their cohort than older age groups do. In fact, half of Millennials’ total engagement on mobile apps occurs on the group’s Top 10 highest usage apps. This concentration of activity in the Top... Read more

Press Release Set. 22, 2016 | Share

comScore Partners with DEG: The Digital Entertainment Group for Their Digital Industry Reporting Service

comScore (NASDAQ: SCOR) today announced a partnership with The Digital Entertainment Group (DEG) for comScore’s Digital Download Essentials Industry (DDEi) service in North America. The DDEi service, focused on efforts to further expand the market coverage of transactional movie and TV show measurement, is the leading source of industry on movie and... Read more

Blog Set. 19, 2016 | Share

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Among Affluent Users

OpenTable, Nike+ and United Airlines Top List of Highest Indexing Apps Among Affluent Users

In conducting research for the The 2016 U.S. Mobile App Report, it became apparent that the audience composition of an app can widely differ from one to another. With this in mind, we decided to take a look at apps that skew heaviest among users in the higher income brackets, as this can be a particularly valuable demographic segment for marketers.... Read more

Blog Set. 16, 2016 | Share

Part 2: Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

Power Law Distribution

In the first part of this blog post, we discussed the power of habit in driving smartphone app usage and how the biggest names in digital media generally have an advantage as more media consumption shifts to digital. One of the ways we see this advantage manifest is the prevalence of power law distributions in examining usage patterns. A power law distribution... Read more

Blog Set. 14, 2016 | Share

Part 1: Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

Power Law Distribution

A few years ago I read the Charles Duhigg’s excellent book The Power of Habit: Why We Do What We Do in Life and Business. In it he discusses the notion of a “habit loop” governing many of our day-to-day behaviors, which consists of three elements: a cue, a routine, and a reward. The cue is something that serves as a sensory trigger to begin the... Read more

Whitepaper Set. 13, 2016 | Share

The 2016 U.S. Mobile App Report

The 2016 US Mobile App Report

Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for two-thirds of digital media... Read more

Press Release Set. 13, 2016 | Share

comScore’s 2016 U.S. Mobile App Report Available for Download

comScore, Inc. (NASDAQ: SCOR), today published The 2016 U.S. Mobile App Report. The report, available to the public as a complimentary download, provides detailed data and in-depth insights on the digital access vehicle that now drives the majority of digital media usage in the U.S. Read more

Blog Set. 13, 2016 | Share

Have We Reached ‘Peak App’?

Have We Reached Peak App

Recently there’s been quite a bit of talk in the tech and media industries that the app boom is over. The narrative is that consumers already have all the apps they need, that the market is mature, that the introduction of new apps is no longer exciting, that people may even start deleting some of their current ones, and that breaking through as a... Read more

Press Release Set. 9, 2016 | Share

Global Facebook Viewability Reporting Going Live in comScore validated Campaign Essentials

comScore (NASDAQ: SCOR) today announced that Facebook viewability data will be available on a global basis directly through the Ad Validation module of validated Campaign Essentials™ (vCE®) later this month. The new reporting includes key viewability and engagement metrics – including completion rates, audibility and time in-view – for video... Read more