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Data Gem Giu. 14, 2016 | Share

comScore Q1 2016 Advertising Benchmarks

comScore Q1 2016 Advertising Benchmarks

Ecco come Ad Blocking, Traffico Non Valido (IVT) e Viewability possono influenzare l'erogazione delle campagne. Read more

Data Gem Apr. 15, 2016 | Share

Horror At The Box Office

Horror

Horror At The Box Office Read more

Data Gem Feb. 16, 2016 | Share

How mobile-first has paid off for Unicorn brands: An Insight into Billion Dollar Companies

How mobile-first has paid off for Unicorn brands: An Insight into Billion Dollar Companies

The so called “unicorns”—private companies valued at $1 billion or more that were once considered a myth, today are seemingly everywhere, embraced by a new digital-savvy generation. Read more

Data Gem Ott. 1, 2015 | Share

Famous Family Movies

Family Movies

A gathering of memorable movie & TV families. Read more

Data Gem Set. 1, 2015 | Share

Are You Ready For Some Football?

Football-Themed-Movies

Keeping score in football-themed movies & TV everywhere Read more

Data Gem Ago. 1, 2015 | Share

Back To School

The look at school themed movies and TV that made the grade Read more

Data Gem Giu. 1, 2015 | Share

Dog Days of Summer

Pet-ThemedMovies

Pet-themed movies & TV everywhere Read more

Data Gem Mag. 1, 2015 | Share

Jurassic Journey Across Screens

Dinosaur Movies

Jurassic Journey Across Screens Read more

Data Gem Mar. 27, 2015 | Share

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

Percentage of Viewable Ad Impressions US

Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placement are being tested and optimized to make sure their ads are likely to be in-view. Despite their best efforts, display ad viewability rates did not budge... Read more

Data Gem Mar. 3, 2015 | Share

TV & Digital Video Everywhere: Measuring Multi-Platform, Time-shifted Video Viewing

TV and Video everywhere

Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. For content owners to get credit for these audiences and for advertisers to accurately plan multi-platform campaigns, the ecosystem must transact on consistent and trusted... Read more