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Digital-native Millennials embrace ‘traditional’ media outlets
As the first true digital natives, Millennials’ online behaviour has been a source of fascination across the globe, the UK being no exception. In many ways, they embrace modernity – 80% of UK Millennials access news/information content through mobile devices, exclusively or combined with desktop. The category is the 9th largest in reach amongst... Read more
Facebook retains Social Media crown for UK Millennials
The last few years have seen fierce competition for the Social Media crown. New and upcoming entities have emerged in the market, tackling digital networking in different ways. However, among the Millennials in the UK, one of the largest demographics and the first “digital natives”, no other provider has been able to undermine Facebook’s dominance. Read more
The Impact of Mobile on the Retail Category in Canada
How Canadian retailers should adjust their digital marketing strategies to best engage with their multi-devices consumers today? Read more
Millennials continue to drive the French online market of apparel retailers
Now that the sales season is over in France, the moment feels right to evaluate the state of the online market of apparel retailers in the country. In July 2016, the audience across all sites in the category was close to 18.5 million unique visitors, while more than 86 million visits occurred during the same period. The apparel market in France remains... Read more
Mobile: dream destination for French Travel category, propelling Airbnb to highest European reach
French summertime delivers peak interest in travel, causing digital audiences to engage heavily with the category. With an audience of 30 million unique visitors in the country, travel websites reached 64% of the French audience in July 2016, and insights report more than 450 million visits to sites in the category. Mobile consumption played a key role,... Read more
Malaysia: What Does Mobile and Multi-Platform Audience Evolution Mean for Content and Advertising?
Mobile and multi-platform usage in the Malaysia market has increased significantly over time. A recent analysis based on data from the comScore Mobile Metrix® and comScore MMXTM Multi-Platform services revealed some key findings. Read more
Working Hard: Movies & TV Shows That Got the Job Done
In honor of Labor Day: a comScore infographic with the movies & TV shows that worked overtime. Read more
Pokémon GO Captures 9.5 Million Mobile Users in the UK, Ranking 9th Among All Apps
Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real world” surroundings using a Google Maps-like interface as you seek to find and capture Pokémon... Read more
Indonesia: Mobile Now Offers the Scale Long Associated with Desktop, along with Behavioural Nuances Unique to Smartphone/Tablet Platforms
An analysis of the mobile landscape in the Indonesia market Read more
Malaysia: Video Leaning Towards Shorter-Form Content on Desktop, Advertising Saturation Increasing
A recent analysis of the online video landscape on desktop and laptop computers in the Malaysia market revealed some key findings. Read more