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Half of Millennial Netflix Viewers Stream Video on Mobile
Time and time and time again, Millennials have been shown to exhibit a unique set of digital habits which is sharply distinct from that of the rest of the digital population. In particular, this 18-34 year old demographic tends to be much more mobile-heavy than earlier generations, and this is once again the case when it comes to Netflix usage. Leggi di più
Top Properties in Mexico for October 2014
October 2014 Data for Mexico revealed that Yahoo Sites and Terra - Telefonica had an important increase in terms of Total Unique Visitors leading them to attain the second and tenth place respectively in the Top 10 Properties in Mexico. In September 2014 Yahoo Sites had 20.5 million unique visitors and in October 2014 21.4 million which represent a... Leggi di più
France vs. Germany: How Online-Users Engage with Platforms every Month
Insights gained from MMX® Multi-Platform show that while both countries are home to a multi-platform majority, users in Germany (59%) are overall more likely to access online content via both PC and mobile devices in a given month than their French counterparts (51%). However, deeper analysis of the selected 14-25 target group in France suggests that... Leggi di più
How Finland's Online Users consume Content across Mobile Devices
While today’s Multi-Platform-Users’ ubiquitous media consumption provides publishers and advertisers with new playing fields and opportunities to engage with audiences, it also increases the need for platform-specific insights. With data from comScore Mobile Metrix® showing that content consumption patterns in Finland vary greatly across tablets... Leggi di più
UK Consumers Increasingly Turn to Digital Channels for Health Information
It is political party conference season in the UK, and the future of the National Health Service (NHS) is a hot topic. Consumers are increasingly recognising the importance of the NHS via digital channels too. Leggi di più
The Multi-Platform Majority is taking over in Germany
As comScore officially announced the launch of Germany’s first Person-based Multi-Platform audience measurement today, the rise of the “multi-platform majority” and its implications for the digital economy becomes more and more obvious. Leggi di più
Scots Take to the Web in Lead Up to Independence Vote
Ahead of Thursday’s referendum on Scottish independence, online interest in political content is peaking in Scotland. In August, 17% of Scottish users accessed Politics sites via desktop or laptop computers compared with just 11% of users in the rest of the UK, representing a 50% increase in political content penetration north of the border. Leggi di più
25-34 Year-Olds are the Heaviest Mobile App Users in U.S.
The youngest users don’t always engage more on digital platforms. According to comScore Mobile Metrix data, those between the ages of 25-34 spend more time on mobile apps than any other age segment examined – slightly edging out the younger 18-24 year-old demographic. At 75 hours of mobile app usage per month, the 25-34 year-old age group topped... Leggi di più
Top Properties in Argentina for News/Information Sites by Mobile Devices
The increasing adoption of mobile devices in the world has changed not only the communication landscape, but how we read the news now about what´s happening around us every day. Here are the top properties in Argentina for the News/Information Category by mobile device. Leggi di più
Radio, Maps and Instant Messengers Achieve Greater Audience Reach on Apps than Desktop
Consumers use different devices depending on the digital task they are trying to accomplish, the type of media content they seek to engage with and their physical location at the time of consumption. The categories that tend to skew higher on mobile apps tend to be those that digital consumers want to engage with on-the-go and at that very moment. Leggi di più