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Spain vs. The Netherlands: The Digital Football Match
The world's most popular sporting event started yesterday, bringing a whole variety of opportunities for brands and marketers, especially considering that the 2014 FIFA World Cup is the first in the social media and digital omnivore’s age. Leggi di più
Two Out of Five Hispanic Millennials are Mobile-Only Internet Users
According to the U.S. Census Bureau, 53.3 million people – nearly one in six U.S. residents – are Hispanic. By 2060, this demographic segment is expected to more than double and make up approximately one third of those living in the United States. Leggi di più
UK Travel Consumers Go Mobile
Mobile is playing an increasingly important role in how UK consumers research and book travel. Leggi di più
Travel m-Commerce in Germany on the Rise
With m-Commerce continuously on the rise, the Travel industry has experienced particularly strong growth rates in this area. Nearly 700.000 people purchased an airline ticket or hotel accommodation via their mobile phone in March 2014, a Year-on-Year increase of 39%. Leggi di più
Online Video Trends in Germany: PC and Mobile
In February 2014, 44.9 million people (equaling 79% of Germanys online population) watched videos on their laptop or desktop computers. While PC viewership numbers have been stagnating in comparison to 2013 due to high market penetration rates, mobile video consumption continues to rise. Leggi di più
Camera Content Drives Surge Among Mobile-First Social Networks in the U.S.
Outside of the larger, established networks, some of the more talked about emerging networks have been Instagram, Snapchat and Vine. Not surprisingly, their highly visual and easily digestible content is immediately resonating with users and attracting new adherents. All are examples of mobile-first social networks, for which cameras enable the... Leggi di più
Digital Media Audiences Now Comprise a Multi-Platform Majority in the U.S.
The most disruptive shift in the digital media marketplace has been the shift from desktop to mobile platforms. This is evidenced by the fact that smartphone technology was introduced several years ago, yet this device, now along with tablets, continues to drastically alter the dynamics of consumer behavior. In 2013 some of the most pronounced shifts... Leggi di più
Users Engage with Major Social Networks Predominantly via Mobile
As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge. In fact, many of the major social networks are seeing far more traffic and time spent coming from mobile devices than from desktops, as the mobile/desktop divide continues to grow. Leggi di più
Smartphone Market Led by Android in Software, iPhone in Hardware
The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms. The two platforms now combine for 93 percent of the smartphone market, with Android holding onto a majority share at 51 percent and Apple not far behind at 42 percent. Notably, Apple nearly halved the market share gap over the past... Leggi di più
Online Real Estate sites experience rapid growth in Nordic Countries
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