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Data Gem Ott. 2, 2014 | Share

The Multi-Platform Majority is taking over in Germany

Share of Total Unique Visitors / Viewers by Platform

As comScore officially announced the launch of Germany’s first Person-based Multi-Platform audience measurement today, the rise of the “multi-platform majority” and its implications for the digital economy becomes more and more obvious. Leggi di più

Data Gem Set. 17, 2014 | Share

Scots Take to the Web in Lead Up to Independence Vote

Scots Take to the Web in Lead Up to Independence Vote

Ahead of Thursday’s referendum on Scottish independence, online interest in political content is peaking in Scotland. In August, 17% of Scottish users accessed Politics sites via desktop or laptop computers compared with just 11% of users in the rest of the UK, representing a 50% increase in political content penetration north of the border. Leggi di più

Data Gem Set. 15, 2014 | Share

25-34 Year-Olds are the Heaviest Mobile App Users in U.S.

Mobile App Hours Per User

The youngest users don’t always engage more on digital platforms. According to comScore Mobile Metrix data, those between the ages of 25-34 spend more time on mobile apps than any other age segment examined – slightly edging out the younger 18-24 year-old demographic. At 75 hours of mobile app usage per month, the 25-34 year-old age group topped... Leggi di più

Data Gem Set. 3, 2014 | Share

Top Properties in Argentina for News/Information Sites by Mobile Devices

Top Properties in Argentina for News Information Sites by Mobile Devices

The increasing adoption of mobile devices in the world has changed not only the communication landscape, but how we read the news now about what´s happening around us every day. Here are the top properties in Argentina for the News/Information Category by mobile device. Leggi di più

Data Gem Set. 3, 2014 | Share

Radio, Maps and Instant Messengers Achieve Greater Audience Reach on Apps than Desktop

Percent Audience Reach on Mobile App and Desktop

Consumers use different devices depending on the digital task they are trying to accomplish, the type of media content they seek to engage with and their physical location at the time of consumption. The categories that tend to skew higher on mobile apps tend to be those that digital consumers want to engage with on-the-go and at that very moment. Leggi di più

Data Gem Set. 2, 2014 | Share

Over a Third of U.S. Smartphone Owners Download At Least One App Per Month

Smartphone Users Number of App Downloads Per Month

“There’s an app for that.” Yes, there probably is an app for just about any task a smartphone user hopes to complete, but our recent U.S. Mobile App Report shows that a staggering 42 percent of all app time spent on smartphones occurs on the individual’s single most used app. Leggi di più

Data Gem Ago. 28, 2014 | Share

Top 25 Mobile Apps Dominated By The Largest Digital Media Brands

Top 25 Mobile Apps by Unique Visitors

The ranking of top apps is dominated by app constellations of some of the largest digital media brands; specifically, Facebook, Google, Apple, Yahoo, Amazon and eBay. These six brands account for 9 of the top 10 most used apps, 16 of the top 25, and 24 of the top 50. Leggi di più

Data Gem Ago. 27, 2014 | Share

iOS App Users Skew Younger than Android Counterparts

Mobile Platform App Audience Breakouts by Age

iOS users skew younger than their Android counterparts across the smartphone and tablet segments. 43 percent of iPhone users are between the ages of 18-34 as compared to 39 percent of Android phone users. In addition, 57 percent of iPad users are under age 45 as compared to 53 percent of Android tablet users. Leggi di più

Data Gem Ago. 14, 2014 | Share

iPhone Users Earn Higher Income, Engage More on Apps than Android Users

iPhone Users Earn Higher Income Engage More on Apps than Android Users

The median iPhone app user earns $85,000 per year, which is 40 percent more than the median Android phone user with an annual income of $61,000. On average, iPhone users engage with their smartphone apps for nine more hours in a given month than Android users. Leggi di più

Data Gem Giu. 12, 2014 | Share

Spain vs. The Netherlands: The Digital Football Match

Spain vs. The Netherlands: The Digital Football Match

The world's most popular sporting event started yesterday, bringing a whole variety of opportunities for brands and marketers, especially considering that the 2014 FIFA World Cup is the first in the social media and digital omnivore’s age. Leggi di più