How Better Measurement Can Bring More Brand Advertising to Digital
Speaker: Paul Goode, SVP Marketing APAC, EMEA and LATAM
Event: IAB Viewability Event in Chile
When it comes to measuring viewability, two of the most frequent questions are:
- What percentage of my ads were seen?
- Given this number, is there a benchmark to see how my ads are performing?
At comScore, we've gathered the data to help address some of the questions that advertisers, agencies and publishers want answered.
This presentation explores viewability, provides benchmarks for different product categories, and covers best practices to outline the objectives of a campaign, set expectations and eliminate the painful post-campaign re-negotiations.