Andrew Lipsman is Vice President, Marketing & Insights at comScore, covering multiple industries and overseeing the company’s marketing communications, insights and thought leadership initiatives.
He specializes in several research areas, including social media, e-commerce, online video, digital advertising and multi-platform marketing. He is frequently quoted by leading news organizations, including the New York Times, Wall Street Journal, AdAge, CNN, Fortune, BusinessWeek and Newsweek.
Andrew has also co-authored several well-known industry white papers, including The Power of Like 1 and 2, Marketing to the Multi-Platform Majority, The Impact of Cookie Deletion on the Accuracy of Site-Server and Ad-Server Metrics and comScore’s annual Digital and Mobile Future in Focus series.
Andrew began his career at The NPD Group working with clients such as Kraft Foods and Johnson & Johnson. He earned his MBA at Northwestern’s Kellogg School of Management with concentrations in Marketing, Strategy and Entrepreneurship and a B.A. in Public Policy Studies from Duke University.
Q2 M-Commerce Explodes to 47% Y/Y Gain: What it Means for the Growth of MobileAgosto 19, 2014 - comScore recently finished compiling our Q2 2014 e-commerce and m-commerce stats, and while desktop-based e-commerce saw signs of softness, total digital commerce was bolstered by a massive increase in... Leggi di più
Next iPhone Release Has Potential for a Huge Upgrade CycleAgosto 14, 2014 - As we inch closer to the Fall, many industry watchers are preparing for Apple’s next hardware release cycle and what it will mean for both established and emerging categories. While there is certainly... Leggi di più
Does Snapchat’s Strength Among Millennials Predict Eventual Mainstream Success?Agosto 8, 2014 - Snapchat made headlines last November by reportedly turning down a $3 billion acquisition bid, which left digital armchair quarterbacks everywhere questioning the decision. For a company with no revenue... Leggi di più
The U.S. Total Video ReportOttobre 14, 2014 - Over the past several years, the TV viewing landscape has undergone a major shift. Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment... Leggi di più
The U.S. Mobile App ReportAgosto 21, 2014 - The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital... Leggi di più
From TV to Total Video: How Integrated Video Planning Can Transition Advertising from ‘Upfronts’ to ‘Allfronts’Giugno 9, 2014 - All media – including TV – are going digital. While TV remains the leading media channel for the vast majority of consumers, viewing time has largely been flat over the past several years while digital... Leggi di più
State of the U.S. Online Retail Economy in Q1 2014Maggio 20, 2014 - E-commerce, up 12 percent year-over-year on desktop in Q1, continues to grow at a faster rate than the overall retail sector, while mobile commerce is providing an increasingly meaningful contribution... Leggi di più Aprile 28, 2014 - State of Digital Advertising Q1 2014
Aprile 2, 2014 - 2014 U.S. Digital Future in Focus