- 27 settembre 2023

NFL & College Football Dominate in Detroit, MI

Local TV Snapshot: Sept. 11-17, 2023

Caleb White
Caleb White
Product Marketing Principal
Comscore

Market: Detroit, MI
Hours of TV Viewed: 72.8 Million
TV Households: 1,583,638
National Rank: #12

Overview:

It was all about football this week in the Detroit, MI market. Despite resulting in a loss, Sundays game between the Detroit Lions versus the Seattle Seahawks generated some strong viewership on the broadcast side. The game itself on WJBK (FOX) drove an impressive 32.3 live household rating, with nearly 1 in 3 households in the market tuning in. This strong viewership of the game coverage yielded strong results for the FOX affiliate as a whole this week, earning WJBK (FOX) the number one spot in the broadcast network ranking as well with an average live household rating of 3.8.

On the cable side, college football coverage drove strong ratings as well. Saturday’s game on the BTN (Big Ten Network) earned the title of number one series of the week, driving an average household rating of 10.8. However, in this week’s cable network ranking it was FNC (FOX News Channel) that earned the top spot with an average live household rating of 1.0.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Series Detail

Series Performance

Rank

Series

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

NFL on FOX Single

WJBK (FOX)

U

32.3

511.8K

2

NFL on FOX Bonus

WJBK (FOX)

U

26.8

425.0K

3

FOX NFL Sunday Pregame

WJBK (FOX)

U

24.8

393.5K

4

NFL on FOX Post Gun

WJBK (FOX)

U

21.5

341.2K

5

FOX NFL Prekick

WJBK (FOX)

U

20.9

330.6K

Note: Local broadcast series only; All syndicated programs & national news omitted
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Detroit, MI Market, Week of Sept. 11-17, 2023, US.

Top Five Cable Series (by Rating)

Series Detail

Series Performance

Rank

Series

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

College Football

BTN (Big Ten Network)

S

10.8

170.3K

2

B1G Live: Football Postgame

BTN

S

7.6

119.6K

3

Monday Night Football

ESPN

M

5.1

80.4K

4

College Football

ESPN

S

4.4

70.1K

5

Monday Night Kickoff

ESPN

M

3.9

61.4K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Detroit, MI Market, Week of Sept. 11-17, 2023, US.

Top Five Broadcast Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

WJBK (FOX)

3.8

60.1K

2

WDIV (NBC)

3.4

54.6K

3

WXYZ (ABC)

2.8

44.2K

4

WWJ (CBS)

1.2

19.6K

5

WPXD (ION)

0.7

10.6K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Detroit, MI Market, Week of Sept. 11-17, 2023, US.

Top Five Cable Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.0

15.3K

2

ESPN

0.8

11.9K

3

MSNBC

0.6

9.9K

4

CNN

0.5

7.8K

5

HGTV (HGTV: Home & Garden Television)

0.5

7.3K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Detroit, MI Market, Week of Sept. 11-17, 2023, US.

Network Persona Spotlight: WJBK (FOX)

Demographics:

Interests & Habits:

Age: 55+

Sports Betting

Residence: Rents Home

NFL & College Football Fan

Household: High School Graduate

Recreational Kayaking & Canoeing

LMS Detroit

Source: Comscore TV, Preliminary Data, Sept. 11-17, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Rank

Network:

Total Actions (FB, X, IG)

# of Posts

1

WDIV Local 4 / ClickOnDetroit

248.1K

572

2

WXYZ-TV Channel 7

111.5K

677

3

FOX 2 Detroit

47.5K

629

4

CBS Detroit

7.9K

461

5

WWJ Newsradio 950

6.0K

485

Source: Comscore Social, PowerRankings, Sept. 11-17, 2023, US.
*Disclaimer: Data Pulled 9/26/2023; All preliminary data should be used for directional purposes only