eBay Leaps into #2 Position with 17.6 Million Visitors
Travel, Career, Real Estate, and Politics Sites Experience Gains in the New Year
LONDON, U.K., March 4, 2008 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its January rankings of the largest and fastest-growing Internet properties and site categories in Germany based on data from the Comscore World Metrix audience measurement service. The month saw increases to travel, career, real estate and politics sites as German Internet users reflected on the year past and prepared for 2008. eBay, with 17.6 million unique visitors, grabbed the second position among all Web properties, trailing only Google Sites.
Top Gaining Site Categories for January 2008
Top 10 Gaining Site Categories by Number of German Unique VisitorsJanuary 2008 vs. December 2007Total Germany, Age 15+ - Home and Work Locations*Source: Comscore World Metrix
Total Unique Visitors (000)
Dec-2007
Jan-2008
% Change
Total Internet : Total Audience
33,721
33,904
1%
Car Rental
1,301
2,615
101%
Training and Education
162
243
50%
Online Trading
1,111
1,659
49%
Real Estate
3,294
4,748
44%
Politics
1,067
1,523
43%
Hotels/Resorts
3,663
4,980
36%
Career Resources
3,224
4,351
35%
Job Search
3,298
4,361
32%
Genealogy
1,281
1,673
31%
Career Services and Development
5,180
6,736
30%
* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top Gaining Properties for January 2008
Top 10 Gaining Properties by Number of German Unique Visitors*January 2008 vs. December 2007Total Germany, Age 15+ - Home and Work Locations**Source: Comscore World Metrix
Property
Sixt Group
736
1,891
157%
PREMIERE.DE
1,013
1,797
77%
Amadeus Global Travel Distribution
1,683
2,633
56%
Mair Gruppe
1,159
1,740
Expedia Inc
3,129
4,580
46%
TUI Group
3,803
5,563
IKEA
1,307
1,884
Bundesagentur für Arbeit
2,074
2,705
IKM Internet Kaufmarkt
3,094
4,035
Unister GmbH
4,560
5,905
*Ranking based on the top 100 German properties in January 2008.
** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.
Top 25 Properties for January 2008
Top 25 Properties by Number of German Unique Visitors*January 2008 vs. December 2007Total Germany, Age 15+ - Home and Work Locations**Source: Comscore World Metrix
Jan-08 Rank
Dec-07 Rank
Total Unique Visitors (000) Jan-08
N/A
1
Google Sites
24,589
2
3
eBay
17,610
Microsoft Sites
17,495
4
5
United-Internet Sites
16,278
AOL LLC***
16,032
6
8
Wikipedia Sites
15,054
7
Otto Gruppe
15,050
Arcandor AG
14,326
9
T-Online Sites
13,296
10
13
ProSiebenSat1 Sites
12,618
11
Deutsche Telekom
12,161
12
Yahoo! Sites
12,152
Amazon Sites
11,715
14
Vodafone Group
11,225
15
Freenet.de Sites
11,089
16
Lycos Europe Sites
9,133
17
19
Vogel Burda Communications
7,673
18
20
Verlagsgruppe Georg von Holtzbrinck
7,593
21
Fox Interactive Media
6,618
23
Axel Springer Verlag
6,517
22
ARD Sites
6,296
24
RTL Group Sites
6,285
25
Ciao Sites
5,973
30
38
*** Beginning with January 2008 Comscore data, Time Warner Network has now been divided into AOL LLC, which includes all AOL related entities, and Time Warner – Excluding AOL
About Comscore Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate
Ayaan MohamudComscore, Inc.+ 44 (0) 207-099-1775worldpress@comscore.com