Upgrade provides mobile demographic and engagement metrics for the first time
São Paulo, Brazil, November 9, 2015 – Today, Comscore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced major upgrades to MMX® Multi-Platform to measure unduplicated audiences across desktop, smartphone and tablet in Brazil. For the first time, Comscore will provide demographic segments and engagement metrics on mobile platforms, including age and gender segmentation, to enable the optimization of media planning and buying for cross-platform campaigns.
“Adding mobile data to the Brazil market is a monumental update that allows us to view how audiences consume content across devices,” stated Luciana Burger, Managing Director of Comscore Brazil. “Digital media fragmentation is increased by smartphone and tablet usage, making accurate accounting for audiences incredibly complex. This data is important for all sides of the digital ecosystem, and we are excited that we can bring top-quality Multi-Platform data to the industry and our clients.”
Comscore MMX Multi-Platform combines census-level data with insights from desktop and mobile panels to provide a unified view of audience behavior across desktop, smartphone and tablet. This approach provides robust insights to help clients understand users’ cross-platform consumption habits, such as the following:
In conjunction with the launch, Comscore will be the official source of mobile data for GMIC São Paulo. During the event, Comscore will reveal the first official mobile market rankings, along with other consumer insights and opportunities in this new digital era. Register here to guarantee your spot.
Clients and Industry Partners Support the Introduction of MMX Multi-Platform“Comscore Multi-Platform data is essential to the strategy of the business in Editora Abril. It allows us to know that today, mobile is the main source of access to our top sites.” said Andrea Nascimento, BI Manager of Editora Abril. “The importance of Multi-platform consumption is huge and allows us to see that desktop users have a different behavior when compared to mobile users which guarantees a holistic view in terms of content creation and strategies. Now we can prove the strength of our brands in the digital landscape as a whole.”
Contact us to learn more on the upgrades to MMX Multi-Platform and Mobile Metrix here.
About ComscoreFounded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global media measurement and analytics company that makes audiences and advertising more valuable across all the screens that matter. Comscore helps media buyers and sellers understand and make decisions based on how consumers use different media, such as TV, video, mobile, desktop and more. Through its products and services, Comscore helps its more than 2,500 clients understand their audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.
Beatriz VieiraRegional Marketing Manager, EMEAComscore, Inc.+44 207 099 1760worldpress@comscore.com