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Comscore Movies

Superhero fatigue, what superhero fatigue? July is truly the month of the superhero (and the T-rex) with “The Fantastic Four: First Steps” and fan favorites “Superman” &”Jurassic World Rebirth” taking...

Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at...

To drive efficient incremental reach, Hawthorne Advertising needed a way to validate CTV performance with the same rigor as linear. Comscore’s partnership with The Trade Desk provided the solution, co...