OMMA Video 2011
Relatore: Dan Piech, Product Manager, comScore Inc.
Evento: OMMA Video
A Market Unbalanced: The Dollars Aren’t Following The Engaged Audiences
Dan Piech, comScore’s Product Manager for video and social media measurement, will share an in-depth statistical review of the last five years’ meteoric growth of the online video industry and the increasingly large-scale, engaged audiences garnered by it. Using hot-off-the-press insights from comScore’s highly-anticipated data on the niche communities being developed by the YouTube Partner Program as well as data on viewers engagement habits and cross-media consumption behavior, he will demonstrate why we would all be remiss to not devote a greater mindshare and wallet-share to this medium.