Ottobre 16, 2012

Social in a Digital Minute

82% of the world population participates in online social activity. It’s a channel that marketers can’t afford to ignore, but many struggle with how to quantify social activity impact.

Chief Marketing Officer Linda Abraham discusses how to make social measurable, comparable and actionable.

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MMX Multi-Platform

comScore MMX® Multi-Platform provides the industry’s first comprehensive view of the consumption habits of your digital audience and your competitive set, along...
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