Ad Fraud in Mobile Advertising: The Next Battleground
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...
Comscore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considere...
Impressions vs. Eyeballs: What Are You Really Buying?
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...
Ad Fraud: Digital’s Newest Bad Guy
Several years ago we, as an industry, asked ourselves: should a non-viewable impression be considered a valid one? After countless industry discussions, analyses, and studies, we concluded the answer...
The Value of a Digital Ad
How delivery and brand/sales impact can drive digital advertising ROI
Effectiveness of Online Advertising
Решения Comscore для прозрачности купли-продажи рекламы в Programmatic
Digital Advertising Is Dirty. Can Technology Clean It Up?
The Value of a Digital Ad: How Delivery and Brand/Sales Effect Can Drive Ad...
Non-Human Traffic: Why It Matters and Why You Should Care
Comscore Q1 2016 Advertising Benchmarks
Prove your data to win more business
Invalid Traffic & Viewability: What is the Cost of an Unseen Ad?
Value of a Digital Ad: Comscore, Millward Brown & Kantar Worldpanel
The Value of Verified Impressions